Alicia Mooradian

Digital Marketing and Ecommerce Leader

Professional Overview
Alicia Mooradian is a seasoned digital marketing and ecommerce executive with over a decade of experience driving growth and innovation for premier beauty and retail brands. As the Director of Ecommerce and Digital Marketing at Summer Fridays, she oversees the company's omnichannel digital strategy, optimizing the customer experience across web, mobile, and social platforms.

Experience Summary

Current Role
As the Director of Ecommerce and Digital Marketing at Summer Fridays, Alicia is responsible for leading the brand's digital transformation and expanding its online presence. She oversees the development and implementation of data-driven marketing campaigns, managing a team of digital specialists to deliver measurable results. Under her leadership, Summer Fridays has experienced double-digit growth in online sales and engagement.

Career Progression
Prior to joining Summer Fridays, Alicia held progressive leadership roles in digital marketing and ecommerce at prominent beauty and media organizations. As the Director of Digital at MATTER OF FACT, she revamped the company's digital strategy, implementing innovative content and social media initiatives that drove a 35% increase in website traffic. Before that, she served as the Director of Digital Marketing and Ecommerce at Peace Out Skincare, where she spearheaded the brand's successful entry into the direct-to-consumer market, resulting in a 50% increase in online revenue.

Academic Background
Alicia holds a Bachelor's degree in Business Administration with a concentration in Marketing from California Polytechnic State University-San Luis Obispo. She also completed a Digital Marketing certification program at General Assembly, further enhancing her expertise in the latest digital marketing practices and technologies.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing campaign management

• Social media and content marketing

• Search engine optimization (SEO) and search engine marketing (SEM)

• Data analytics and performance tracking

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Alicia has demonstrated a proven track record of driving impactful digital initiatives that deliver sustainable growth and operational efficiencies. She is known for her ability to leverage data-driven insights to inform strategic decision-making and continuously improve the customer experience. Alicia's industry expertise and innovative mindset have made her a sought-after speaker and contributor in the digital marketing and ecommerce space.

Conclusion
Alicia Mooradian is a dynamic and results-oriented digital marketing and ecommerce leader who excels at transforming brands and driving revenue growth in the highly competitive beauty and retail industries. With her extensive experience, strategic vision, and data-driven approach, Alicia is well-positioned to continue making a significant impact in her current role at Summer Fridays and beyond.