Alicia Scholt

Chief Marketing Officer

Professional Overview
Alicia Scholt is an accomplished marketing executive with a proven track record of driving brand growth and innovative marketing strategies. As the Chief Marketing Officer at DR. EMI ARPA SKIN GmbH, she leverages her extensive experience in the beauty and fashion industries to lead the company's marketing and communications initiatives.

Experience Summary

Current Role
As the Chief Marketing Officer at DR. EMI ARPA SKIN GmbH, Alicia is responsible for overseeing the company's global marketing strategy, brand development, and integrated marketing campaigns. She has played a pivotal role in elevating the brand's visibility, enhancing its digital presence, and driving increased customer engagement.

Career Progression
Prior to her current role, Alicia held various leadership positions in the beauty and fashion industries. She served as the Head of Brand Marketing & Communications at DR. EMI ARPA SKIN GmbH, where she led the development and execution of successful marketing campaigns. Before that, she was the Head of Communications DACH / Scandinavia at Lacoste, where she managed the brand's communications strategy and media relations across the region.

Earlier in her career, Alicia gained valuable experience as an Earned & Owned Media Manager at The Estée Lauder Companies Inc., where she spearheaded content marketing and influencer collaborations for MAC Cosmetics and Bobbi Brown. She also held roles in PR and artist relations at MAC Cosmetics and haebmau., a leading PR agency.

Academic Background
Alicia holds a Bachelor's degree in Marketing and Communications from the University of Applied Sciences in Munich, Germany.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and identity development

• Digital marketing and social media optimization

• Influencer and celebrity partnerships

• Retail and e-commerce marketing

• Data-driven marketing analytics and insights

Professional Impact
Throughout her career, Alicia has demonstrated a keen ability to drive measurable success for the brands she has represented. As the Head of Brand Marketing & Communications at DR. EMI ARPA SKIN GmbH, she led the development and implementation of a comprehensive marketing campaign that resulted in a 25% increase in brand awareness and a 20% uplift in online sales.

Conclusion
Alicia Scholt is a versatile and results-oriented marketing leader with a deep understanding of the beauty and fashion industries. In her current role as Chief Marketing Officer at DR. EMI ARPA SKIN GmbH, she continues to leverage her strategic expertise and innovative mindset to elevate the brand's market position and drive sustainable growth.