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Alidad Moghaddam

Chief Executive Officer

Executive Summary: Alidad Moghaddam, CEO of Blue Light Card



Personal and Professional Overview


Name: Alidad Moghaddam
Company: Blue Light Card
Position: Chief Executive Officer
Location: London, UK

Professional Experience and Roles


Alidad Moghaddam is a seasoned executive with extensive experience in the technology, private equity (PE), and venture capital (VC) sectors. His career trajectory includes high-impact roles at notable companies such as American Express, Bain & Company, Moneysupermarket, and Trainline. Currently, he serves as the Chief Executive Officer at Blue Light Card, leveraging his expertise to lead and scale the organization.

Current Role at Blue Light Card


Appointment Date: June 27, 2023
Alidad has expressed strong enthusiasm for his role at Blue Light Card, the UK's leading discount marketplace for the NHS, emergency services, social care sector, and armed forces communities. Since joining, Blue Light Card has expanded to serve over 3 million members and established partnerships with more than 18,000 retail brands. Under his leadership, the company aims to heighten its value proposition, augment partnerships with leading brands, and maintain its status as one of the UK's Best Workplaces for Wellbeing.

Strategic Initiatives and Achievements


  • Membership Savings: In 2022 alone, Blue Light Card helped its members save over £350 million.

  • Growth and Expansion: Alidad is guiding the company's growth strategy, focusing on expanding retail partnerships with top brands like Nike, Expedia, Walt Disney World, Apple, and Cineworld.

  • Recent Partnerships: Blue Light Card recently partnered with Homewards to extend discounts and benefits to the UK's homelessness workforce, further exemplifying its commitment to social care and community support.

  • Recognition: The company was recognized as one of the UK's Best Workplaces for Wellbeing for the second consecutive year, underscoring its robust workplace culture and employee-focused initiatives.


Professional Expertise and Sector Impact


Alidad Moghaddam's career is marked by a robust blend of strategic leadership in technology, growth management in high-growth technology firms, and advisory roles in PE and VC. His leadership has been pivotal in steering companies through phases of hyper-growth, maintaining strong company cultures, and driving innovation. As an advisor, he has contributed to the scaling and strategic decision-making processes of various high-growth consumer-focused technology companies.

Recent Appointments and Projects


  • Podcast Appearances: Alidad has shared his insights on scaling businesses and maintaining company culture in podcasts, such as 'The Start-Up Diaries,' where he discusses strategic leadership in tech.

  • New Hires: Recent key appointments under his tenure include Daniel Malik as Director of Operations and Fiona Garnsworthy as Product Director, both bringing significant expertise to enhance Blue Light Card’s operational excellence and product strategy.


Future Outlook


Alidad Moghaddam’s strategic vision for Blue Light Card includes shaping the company’s growth plans, expanding brand partnerships, and enhancing its value proposition to provide unparalleled service to its members. His commitment to fostering a culture of gratitude, respect, and mutual support indicates a continued focus on both internal and external stakeholders, ensuring that Blue Light Card remains a key player in the discount marketplace sector while supporting critical workforce communities.

Relevant Hashtags: #BlueLightCard #Leadership #GrowthStrategy #Wellbeing #CommunitySupport #TechInnovation #StrategicLeadership

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Contact Information


For further engagement and insights into the strategic roadmaps at Blue Light Card or to discuss potential collaborations, Alidad Moghaddam can be reached through his LinkedIn profile or directly via the company's contact avenues provided on the Blue Light Card website.