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Alina Filmus

Alina Filmus


Brand Protection Analyst

Professional Overview


Alina Filmus is a seasoned Brand Protection Analyst with a diverse background in marketing, operations, and data management. She leverages her expertise to safeguard brand integrity and mitigate risks for leading organizations. Alina's industry focus and technical proficiency have enabled her to drive impactful initiatives that protect brand reputation and enhance customer trust.

Experience Summary



Current Role


Alina currently serves as a Brand Protection Analyst at Moroccanoil, a renowned global beauty brand. In this role, she is responsible for monitoring online marketplaces, social media platforms, and other digital channels to detect and address unauthorized product sales, counterfeit goods, and trademark infringements. Alina's proactive approach and analytical skills have enabled her to effectively identify and resolve a wide range of brand protection issues, resulting in significant cost savings and improved brand perception for Moroccanoil.

Career Progression


Prior to her current position, Alina held various roles that have contributed to her diverse skillset. As a Patient Data Manager at Phoenix Center, she streamlined data management processes and implemented robust security protocols to safeguard sensitive patient information. Her experience as a Junior Email Marketing Analyst at Williams-Sonoma, Inc. and an Account Manager at Plumbing The Bay honed her marketing acumen and client relationship management capabilities. Alina's background also includes roles as a Sales Analyst at Mindjet and an Online Operations Manager at YouTube via CDI, where she demonstrated her analytical prowess and operational expertise.

Academic Background


Alina holds a Bachelor of Science degree in Business Administration from the University of Tel Aviv, where she graduated with distinction.

Areas of Expertise


  • Brand protection and risk mitigation

  • Online marketplace monitoring

  • Trademark and intellectual property enforcement

  • Data analysis and reporting

  • Digital marketing and customer engagement

  • Operational efficiency and process optimization


Professional Impact


Alina's dedication and innovative approach have consistently led to measurable results. At Moroccanoil, she has successfully identified and resolved over 500 instances of unauthorized product sales and counterfeit goods, resulting in a 20% reduction in brand-related risks. Alina's analytical insights and proactive recommendations have also contributed to the development of enhanced brand protection strategies, strengthening Moroccanoil's market position and customer trust.

Conclusion


With a diverse professional background and a strong commitment to brand protection, Alina Filmus is a valuable asset to Moroccanoil and the broader industry. Her demonstrated expertise, analytical acumen, and ability to drive impactful initiatives position her as a trusted advisor and a key contributor to the sustained growth and success of the organizations she serves.