Alireza Esterabi
VP of Growth and CMO | Tehran, Iran
Professional Overview
Alireza Esterabi is an accomplished growth and marketing executive with a proven track record of driving strategic initiatives and delivering measurable business impact. As the VP of Growth and CMO at SnappShop, he leverages his extensive experience in the e-commerce and technology sectors to spearhead innovative growth strategies and elevate the company's brand presence.
Experience Summary
Current Role
As the VP of Growth and CMO at SnappShop, Alireza is responsible for leading the company's growth and marketing efforts. He develops and executes integrated marketing campaigns, oversees the implementation of data-driven customer acquisition and retention strategies, and collaborates cross-functionally to optimize the user experience and drive sustainable business growth. Under his leadership, SnappShop has achieved a 25% year-over-year increase in new customer acquisition and a 20% improvement in customer lifetime value.
Career Progression
Prior to his current role, Alireza held various product management and data analysis positions at TAPSI, a leading ride-hailing and logistics service in Iran. As the AI Product Director, he spearheaded the development and deployment of advanced AI-powered features, resulting in a 30% improvement in service efficiency and a 15% increase in customer satisfaction. Earlier in his career, Alireza worked as an economic researcher and project manager at the Rahbord Danesh Pooya Institute, where he contributed to international research projects and developed strategic recommendations for government and private sector clients.
Academic Background
Alireza holds a Master's degree in Economics from the University of Tehran, where he specialized in macroeconomic policy and data analysis. During his studies, he was recognized for his academic excellence and was awarded the University's Excellence Scholarship.
Areas of Expertise
- Digital marketing and growth strategy
- Data-driven customer acquisition and retention
- E-commerce and on-demand platform optimization
- AI and machine learning application in product development
- Cross-functional collaboration and team leadership
Professional Impact
Alireza's contributions have been recognized within the industry, and he has been invited to speak at various conferences and seminars on the topics of growth hacking, data-driven decision-making, and the integration of AI in customer-centric business models. He is passionate about mentoring and developing the next generation of marketing and growth professionals in the region.
Conclusion
With his exceptional track record, strategic vision, and innovative approach, Alireza Esterabi is poised to continue driving the growth and success of SnappShop. His deep understanding of the industry, combined with his strong leadership and analytical skills, make him a valuable asset in the competitive e-commerce landscape.
