Alisa Chan

Versatile Executive and Marketing Strategist

Professional Overview
Alisa Chan is an accomplished executive with extensive experience in demand generation, account-based marketing (ABM), and marketing leadership. She is currently serving as the Executive - Mentor at Pavilion, where she provides strategic guidance and mentorship to help drive the success of high-growth companies. Additionally, Alisa holds the role of Sr. Director of Demand and ABM at Assent, where she leads impactful marketing initiatives to fuel business growth.

Experience Summary

Current Roles
Executive - Mentor at Pavilion (2021-Present)

• Provides strategic direction and mentorship to executive-level clients, helping them navigate complex marketing and growth challenges

• Leverages deep industry expertise to develop customized solutions that drive measurable results

• Collaborates with cross-functional teams to optimize marketing strategies and strengthen client partnerships

Sr. Director of Demand and ABM at Assent (2023-Present)

• Spearheads the implementation of robust demand generation and ABM programs to accelerate revenue growth

• Develops and executes data-driven marketing strategies to identify, engage, and convert target accounts

• Leads a high-performing team to deliver impactful campaigns and generate qualified leads for the sales pipeline

Career Progression
Prior to her current roles, Alisa held various marketing leadership positions, including Head of Marketing at Primary.Health, VP Marketing at Centrical, and Global Demand Gen and ABM Director at WorkFusion. She has a proven track record of driving successful marketing initiatives, implementing innovative digital strategies, and delivering measurable business impact.

Academic Background
Alisa holds a Bachelor's degree in Marketing from the University of Hong Kong, where she graduated with distinction.

Areas of Expertise

• Demand generation and account-based marketing

• Digital marketing and campaign optimization

• Marketing strategy and execution

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance analysis

Professional Impact

• Transformed demand generation and ABM programs to drive a 30% increase in qualified leads for a leading software company

• Designed and executed award-winning marketing campaigns that achieved 45% higher engagement and 25% higher conversion rates

• Collaborated with sales teams to develop targeted account strategies that resulted in a 40% uplift in revenue from key accounts

Conclusion
Alisa Chan is a seasoned marketing executive with a proven track record of driving growth and revenue for high-performing organizations. Her versatile skillset, strategic mindset, and ability to deliver impactful results make her a valuable asset to the companies she serves. As she continues to excel in her current roles, Alisa is poised to further elevate her contributions and make a lasting impact on the industry.