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Alisa Katan

CBO / Chief Brand Officer

Alisa Katan - Chief Brand & Marketing Officer at Qorra



Overview


Alisa Katan is a seasoned professional currently serving as the Chief Brand & Marketing Officer (CBO) at Qorra. With over 25 years of experience in brand development and marketing, she has a demonstrated history of innovation and commercial focus.

Professional Background


  • Title: Chief Brand Officer / Chief Marketing Officer

  • Company: Qorra

  • Years of Experience: 25+ years

  • Location: Gold Coast, Queensland, Australia



Achievements and Key Projects


1. Major Partnership Announcement (2024):
  • Partnership: Collaboration between Qorra and Metaverse Merchants.

  • Details: Focused on integrating blockchain technology with premium Irish whiskey, Qorra plays a crucial role in insuring the project with its Rug Proof Certification, ensuring security and integrity.

  • Objective: Combine the tradition of Irish whiskey with digital assets, aiming to redefine the relationship between physical and digital assets.

  • Impact: Set to transform the NFT space by opening new avenues in the luxury spirits market.


2. Innovative Marketing Strategies:
  • Leadership in NFT Projects: Alisa's direction has been instrumental in Qorra's ventures into NFTs and blockchain certifications, maintaining high standards of security and product integrity.

  • Comprehensive Branding Initiatives: Her portfolio includes strategic initiatives that blend creative digital expression with traditional asset management, creating high-impact marketing campaigns.


Company Information: Qorra


  • Industry: Blockchain Technology, Digital Assets, Insurance

  • Headquarters: 381 Blackstone St, Woonsocket, Rhode Island, United States

  • Phone: (401) 671-6064


  • Key Team Members:

  • Adam Mazzocchetti: Chief Executive Officer

  • Shahroz Khan: Blockchain Developer

  • Howard Poston: Chief Information Security Officer

  • Greg Solomon: Chief Actuary

  • Terence Anderson: Chief Insurance Officer

  • Martin Guerin: Head of Product

  • Dr. Marcus Powe: Advisor


Professional Influence and Direction


Alisa Katan's leadership at Qorra is marked by her ability to innovate and lead in the fast-evolving landscape of digital assets and blockchain technology. Her role as a creative director at Creative Lounge further underscores her diverse skill set and capability in steering high-profile branding projects to successful completions.

Contact Information


  • Phone Number: (Provided)

  • Primary Markets: Digital Assets, Luxury Spirits, Blockchain Technology


Key Competencies


  • Brand Development: Extensive experience in establishing and growing brand identities.

  • Blockchain Integration: Proficiency in combining traditional products with cutting-edge blockchain technology to create new market opportunities.

  • Marketing Strategy: Expertise in crafting and executing strategic marketing initiatives that drive brand engagement and product awareness.


In closing, Alisa Katan's robust experience and innovative approach to brand development make her a pivotal figure at Qorra, particularly as the company navigates new ventures in digital assets and blockchain-enhanced products. Her strategic oversight and creative direction are critical to Qorra's mission of fostering trust and innovation in the digital marketplace.