Alisa Pospekhova

Vice President Marketing, Los Angeles, California, United States

Professional Overview

Alisa Pospekhova is an accomplished marketing executive with over 15 years of experience driving growth and brand strategy for leading companies in the beauty, consumer packaged goods, and wellness industries. As the Vice President of Marketing at Abbot's, she oversees the development and execution of integrated marketing campaigns that elevate the company's brand presence and drive customer acquisition and retention.

Experience Summary

Current Role

As the Vice President of Marketing at Abbot's, Alisa is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a talented team in crafting impactful campaigns across digital, social, and traditional channels to increase brand awareness, engage the target audience, and drive measurable business results. Alisa's strategic leadership and innovative approach have been instrumental in positioning Abbot's as a leader in the industry.

Career Progression

Prior to joining Abbot's, Alisa held senior marketing roles at prominent companies such as Olaplex, kindroot, Hourglass Cosmetics, and The Wonderful Company. As the Director of Global Brand Marketing at Olaplex, she spearheaded the company's international expansion and brand positioning, contributing to its successful IPO. As the Founder and Chief Marketing Officer of kindroot, Alisa built the brand from the ground up, driving exponential growth and securing nationwide retail distribution.

Alisa's diverse experience also includes consulting roles, where she provided strategic marketing expertise to help companies like Om, Organic Mushroom Nutrition and an Organic Snack Brand achieve their growth objectives. Throughout her career, she has demonstrated a consistent track record of driving measurable results, building high-performing teams, and positioning brands for long-term success.

Academic Background

Alisa holds a Bachelor of Science degree in International Business and Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

Integrated marketing strategy and campaign execution

Brand development and repositioning

Digital marketing and e-commerce optimization

Consumer insights and data-driven decision making

Cross-functional team leadership and collaboration

Scaling high-growth businesses and start-ups

Professional Impact

During her tenure at Olaplex, Alisa played a key role in the company's successful IPO, contributing to a 156% increase in net revenue and a 269% increase in net income over a two-year period. As the Founder and CMO of kindroot, she grew the brand from a start-up to a national player, securing distribution in over 5,000 retail locations and achieving 300% year-over-year revenue growth.

Conclusion

Alisa Pospekhova is a strategic marketing leader with a proven track record of driving growth, building brand equity, and delivering exceptional results for leading companies in the beauty, consumer goods, and wellness industries. Her expertise in integrated marketing, digital transformation, and scaling high-growth businesses positions her as a valuable asset in her current role at Abbot's and in her future endeavors.