Professional Overview
Alisha Conlin-Hurd is a seasoned executive currently serving as the CEO & Co-Founder of Persuasion Experience, based in Melbourne, Victoria, Australia. Her key expertise areas include sales funnels, conversion rate optimization (CRO), product marketing, growth marketing, and direct response copy. With a strong industry focus on digital marketing and e-commerce, Alisha has established herself as a leader in driving business growth through innovative marketing strategies.
Experience Summary
Current Role
As the CEO & Co-Founder of Persuasion Experience, Alisha is responsible for overseeing the overall strategy and direction of the company. Her key responsibilities include developing and implementing growth marketing strategies, leading cross-functional teams, and driving revenue growth. Although specific achievements in her current role are not detailed, her expertise in CRO, sales funnels, and product marketing is expected to significantly impact the company's performance.
Career Progression
Alisha's career trajectory showcases progressive growth and increasing responsibilities. Notable previous roles include:
- Head of Sales Funnels & CRO at Foundr Magazine
- Head Of CRO And Sales Funnels at KingKong
- Project Manager & Digital Strategist at KingKong
- Digital Marketing Coordinator at Creative Revolution – Digital Done Right
- Events and Administration Assistant at Bendigo Business Council
These roles demonstrate Alisha's career progression from digital marketing coordination to leadership positions, highlighting her adaptability, strategic thinking, and ability to drive business results.
Areas of Expertise
Alisha's areas of expertise include:
- Industry-specific skills: digital marketing, e-commerce, sales funnels, CRO
- Technical competencies: direct response copy, product marketing, growth marketing
- Leadership and management capabilities: team leadership, strategy development, cross-functional collaboration
Professional Impact
Although specific details on notable projects or initiatives are not provided, Alisha's experience in driving business growth through marketing strategies is expected to have a significant impact on the industry. Her leadership roles and expertise in CRO, sales funnels, and product marketing contribute to her professional impact.
Conclusion
Alisha Conlin-Hurd's professional trajectory is marked by continuous growth, strategic leadership, and a strong focus on driving business results through innovative marketing strategies. Currently, as the CEO & Co-Founder of Persuasion Experience, Alisha is focused on leveraging her expertise to grow the company and make a lasting impact in the digital marketing and e-commerce industries. Her value proposition lies in her unique blend of technical marketing skills, leadership capabilities, and strategic vision, making her a valuable asset to any organization seeking to enhance its digital presence and drive business growth.
