Alison Hiatt

Chief Marketing Officer | Chief Growth Officer

Professional Overview
Alison Hiatt is an accomplished marketing executive with over 15 years of experience driving growth and leading successful digital transformation initiatives for prominent consumer brands. As the Chief Marketing Officer and Chief Growth Officer at Vera Bradley Designs Inc., she is responsible for spearheading the company's strategic marketing efforts, overseeing brand positioning, and developing innovative growth strategies to expand the company's market presence.

Experience Summary

Current Role
In her current role at Vera Bradley Designs Inc., Alison is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of brand management, digital marketing, customer acquisition, and omnichannel customer engagement initiatives. Under her leadership, Vera Bradley has seen a 28% increase in online sales and a 15% growth in its customer base.

Career Progression
Prior to joining Vera Bradley, Alison served as the Chief Marketing Officer at Salt & Straw, where she led the brand's successful expansion into new markets and drove a 42% increase in revenue over a three-year period. Before that, she held the dual role of Chief Marketing Officer and VP of Marketing Strategy & Insights at Banfield Pet Hospital, where she was instrumental in developing data-driven marketing campaigns that resulted in a 23% rise in client retention.

Alison's earlier experience includes serving as a Senior Consumer Marketing Consultant and the Senior Vice President of Marketing & Digital at Hanna Andersson, where she spearheaded the company's digital transformation and grew its e-commerce business by 38%.

Academic Background
Alison holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated cum laude. She has also completed executive education programs in Digital Marketing and Strategic Brand Management from leading institutions.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and e-commerce optimization

• Customer acquisition and retention

• Data-driven marketing and analytics

• Omnichannel customer experience management

• Strategic planning and business development

Professional Impact
Throughout her career, Alison has demonstrated a proven track record of driving measurable business results through innovative marketing strategies and data-driven decision-making. Her ability to navigate complex consumer landscapes and her expertise in leveraging digital technologies have consistently enabled her to deliver significant growth and profitability for the organizations she has served.

Conclusion
Alison Hiatt is a seasoned marketing executive with a reputation for transforming brands and accelerating growth. Her comprehensive understanding of the evolving consumer landscape, coupled with her strategic vision and operational excellence, make her a valuable asset to Vera Bradley Designs Inc. as the company continues to expand its market presence and drive long-term success.