Alison Potts - Chief Commercial Officer
Professional Overview
Alison Potts is an experienced executive with over 30 years of demonstrated success in the consumer packaged goods and beverage industries. As the Chief Commercial Officer at Cisco Brewers Inc., she is responsible for leading the company's commercial strategy, driving revenue growth, and optimizing sales and marketing operations.
Experience Summary
Current Role
As the Chief Commercial Officer at Cisco Brewers Inc. since June 2024, Alison is responsible for overseeing all commercial functions, including sales, marketing, and distribution. Under her leadership, the company has achieved double-digit revenue growth and expanded its presence in new markets. Alison has also spearheaded the development of innovative sales and marketing strategies, leveraging data-driven insights to improve customer engagement and drive brand loyalty.
Career Progression
Prior to joining Cisco Brewers, Alison held several senior leadership roles within the consumer goods industry. She served as the Chief Sales Officer at Stella & Chewy's (A Stripe's Company) from 2018 to 2024, where she led the company's sales transformation and delivered significant revenue gains. Before that, she was the Senior Vice President of Sales at The Nature's Bounty Co. (A KKR Co.), where she drove the successful integration of sales teams following a major acquisition. Alison also held various leadership positions at The Kraft Heinz Company, Bacardi, MillerCoors, Diageo-Guinness USA, and Nestlé Waters North America, demonstrating her broad industry expertise and ability to deliver results in dynamic environments.
Academic Background
Alison holds a Bachelor of Science degree in Accounting from the University of Connecticut, where she graduated with honors.
Areas of Expertise
- Strategic sales and commercial management
- Brand development and marketing strategy
- Revenue growth and profitability optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and analytics
- Mergers, acquisitions, and integration management
Professional Impact
Throughout her career, Alison has consistently driven transformative change and delivered exceptional results for the organizations she has served. Her leadership has been instrumental in shaping successful sales and marketing initiatives, driving brand growth, and optimizing commercial operations. Alison's deep industry knowledge, collaborative approach, and commitment to innovation have contributed to her success in driving sustainable, profitable growth.
Conclusion
With a proven track record of accomplishments and a wealth of experience in the consumer goods and beverage industries, Alison Potts is poised to continue making a significant impact as the Chief Commercial Officer at Cisco Brewers Inc. Her strategic vision, operational expertise, and proven ability to drive results make her an invaluable asset to the company as it navigates the evolving market landscape.
