Alison Rousos

Vice President | Creative
New York, New York, United States

Professional Overview

Alison Rousos is a highly accomplished creative professional with extensive expertise in the entertainment industry. As the Vice President of Creative at Madison Square Garden Entertainment Corp., she leads a talented team in developing innovative and impactful designs that elevate the brand and engage audiences.

Experience Summary

Current Role

As the Vice President of Creative at Madison Square Garden Entertainment Corp., Alison is responsible for overseeing the creative direction and execution of all branded content, experiential activations, and marketing initiatives. She collaborates closely with cross-functional teams to ensure the seamless integration of design, technology, and storytelling, creating immersive experiences that captivate audiences. Under Alison's leadership, the creative team has consistently delivered award-winning campaigns and projects that have garnered industry recognition and increased brand awareness.

Career Progression

Alison's career trajectory has been marked by a steady progression in her creative leadership roles. Prior to her current position, she served as the Senior Design Director and Design Director at Madison Square Garden Entertainment Corp., where she played a pivotal role in shaping the company's visual identity and driving creative excellence across various touchpoints. Before joining Madison Square Garden, Alison held design leadership roles at IRONMAN, where she was instrumental in developing impactful brand experiences for one of the world's most prestigious endurance events.

Academic Background

Alison holds a Bachelor of Fine Arts degree in Graphic Design from the University of Florida, where she graduated with distinction.

Areas of Expertise

• Creative direction and strategic design

• Branding and identity development

• Experiential design and event activation

• Digital and print content creation

• Cross-functional team leadership and collaboration

• Project management and deadline-driven execution

Professional Impact

Throughout her career, Alison has consistently demonstrated her ability to translate complex brand strategies into visually captivating and emotionally resonant experiences. Her work has been recognized with numerous industry awards, including the Clio Sports Award, the IDEA Award, and the Webby Award, showcasing her commitment to excellence and her ability to drive measurable results.

Conclusion

Alison's extensive experience, creative expertise, and strong leadership skills make her a valuable asset to Madison Square Garden Entertainment Corp. As she continues to push the boundaries of creative excellence, Alison is poised to drive further success and innovation within the dynamic entertainment industry.