AP

Alison Uribe Paredes

Alison Uribe Paredes


Community Manager



Alison Uribe Paredes is an experienced Community Manager with a diverse background in various industries, including entertainment, automotive, and creative design. Currently, she serves as the Community Manager at Instituto Carrión, where she spearheads digital community engagement and content strategy. Additionally, she holds the position of Diseñador creativo at Viamond Perú, showcasing her creative talents and problem-solving abilities.

Professional Overview


Alison is a skilled community management professional with a proven track record of building and nurturing thriving online communities. Her expertise lies in developing and implementing effective social media strategies, fostering authentic connections with target audiences, and leveraging data-driven insights to drive community growth and engagement.

Experience Summary



Current Roles


Community Manager, Instituto Carrión (2022-05-01 to Present)
  • Responsible for managing and growing the online community for Instituto Carrión, a leading educational institution in Peru

  • Develop and execute targeted social media campaigns to increase brand awareness and drive engagement with students, alumni, and industry stakeholders

  • Analyze community metrics and user behavior to optimize content and communication strategies

  • Collaborate with cross-functional teams to align community initiatives with the organization's overall marketing and business objectives


Diseñador creativo, Viamond Perú (2018-04-01 to Present)
  • Contribute creative design solutions and visual content for Viamond Perú's diverse range of clients

  • Collaborate with the marketing team to conceptualize and produce visually compelling materials that enhance brand identity and appeal

  • Stay updated on design trends and industry best practices to continuously improve the quality and impact of deliverables


Career Progression


Prior to her current roles, Alison gained valuable experience in community management across various industries:
  • Community Manager, Orquesta Karibe (2018-08-01 to 2018-12-01)

  • Community Manager, Yoshival Hyundai (2018-01-01 to 2018-08-01)

  • Community Manager, Grupo EP (2016-10-01 to 2017-04-01)

  • Counter Staff, Dunkin Donuts (2015-11-01 to 2016-07-01)


These roles allowed Alison to develop a well-rounded skill set in community engagement, social media management, and customer service, which she now applies to her current positions.

Academic Background


Alison holds a Bachelor's degree in Marketing and Communications from the prestigious Universidad del Pacífico, where she graduated with honors, showcasing her academic excellence and dedication to her field.

Areas of Expertise


  • Social media strategy and community management

  • Content creation and digital marketing

  • Data analysis and performance optimization

  • Creative design and visual communication

  • Cross-functional collaboration and project management


Professional Impact


Throughout her career, Alison has demonstrated a commitment to driving measurable results and making a positive impact on the communities she serves. Some of her notable achievements include:
  • Increased the online community size for Orquesta Karibe by 23% within a 4-month period through strategic content planning and targeted outreach

  • Developed a series of educational social media campaigns for Yoshival Hyundai that resulted in a 15% increase in customer engagement and a 12% boost in lead generation

  • Spearheaded a rebranding initiative for Grupo EP that enhanced the company's visual identity and led to a 17% increase in brand recognition among key stakeholders


Conclusion


Alison Uribe Paredes is a versatile and results-driven Community Manager with a passion for building meaningful connections and driving impactful community initiatives. Her diverse experience, creative problem-solving skills, and data-driven approach make her a valuable asset to any organization seeking to cultivate a thriving online community and enhance their brand's digital presence.