Alison Whritenour

Chief Commercial Officer

Professional Overview
Alison Whritenour is an accomplished marketing and business executive with over 15 years of experience driving growth and innovation in the consumer packaged goods industry. As the Chief Commercial Officer at Unreal Snacks, she is responsible for leading the company's commercial strategy, brand development, and go-to-market initiatives to expand the company's market presence and drive sustainable revenue growth.

Experience Summary

Current Role
As the Chief Commercial Officer at Unreal Snacks, Alison is responsible for overseeing the company's commercial operations, including sales, marketing, and customer development. She has played a pivotal role in transforming Unreal Snacks into a leading player in the better-for-you snack category, leveraging her expertise in brand strategy, consumer insights, and omnichannel distribution to drive significant growth and market share expansion.

Career Progression
Prior to her current role, Alison served as the Chief Executive Officer at Seventh Generation, where she successfully led the company's strategic transformation and positioned it as a pioneer in the sustainable consumer goods space. She also held various leadership positions at Seventh Generation, including Head of Customer Development and Director of Brand Marketing, where she was instrumental in strengthening the brand's market positioning and driving revenue growth.

Earlier in her career, Alison gained valuable experience in brand management and marketing at Colgate Palmolive and in account management at BBDO and Grey Worldwide, where she honed her skills in consumer insights, marketing strategy, and client relationship management.

Academic Background
Alison holds an MBA from Fordham University's Graduate School of Business Administration and a Bachelor's degree in Business Administration from Loyola University Maryland.

Areas of Expertise

• Brand strategy and development

• Consumer insights and market analysis

• Omnichannel marketing and sales

• Sustainable business practices

• Driving innovation and growth in the CPG industry

• Effective leadership and team management

Professional Impact
During her tenure as CEO of Seventh Generation, Alison led the company's successful expansion into new product categories and channels, resulting in a significant increase in revenue and market share. She also spearheaded the company's commitment to sustainability, elevating its position as a purpose-driven brand and driving positive environmental impact.

Conclusion
Alison Whritenour's extensive experience, strategic vision, and proven track record of driving growth and innovation in the consumer goods industry make her an invaluable asset to Unreal Snacks. As the Chief Commercial Officer, she is well-positioned to guide the company's commercial strategy and cement its position as a leading player in the rapidly evolving snack food market.