Alissa Crockett
Head of Sales, Los Angeles, California, United States
Professional Overview
Alissa Crockett is an accomplished sales leader with over 20 years of experience driving growth and transformation in the consumer packaged goods (CPG) industry. As the Head of Sales at Magic Spoon, she is responsible for leading the company's sales strategy and expanding its market presence in the healthy snack category.
Experience Summary
Current Role
As the Head of Sales at Magic Spoon, Alissa is responsible for overseeing the company's sales operations, developing effective go-to-market strategies, and building strong relationships with key retail partners. Under her leadership, the company has experienced significant year-over-year growth, with its innovative and nutritious cereal products becoming increasingly available in major grocery chains and online marketplaces.
Career Progression
Prior to joining Magic Spoon, Alissa was the Founder of Healthy Paws Pet Company Inc., where she led the development and successful launch of a line of premium pet food and treats. Before that, she held various sales leadership roles at leading CPG brands, including Vice President of Sales National Accounts at KIND, Sr. Director of National Accounts at KIND, and Director of Sales for Mass & Club at Stonyfield Farm. Her diverse experience has enabled her to effectively navigate the complexities of the industry and drive sustainable growth for the companies she has served.
Academic Background
Alissa holds a Bachelor's degree in Business Administration from the University of California, Los Angeles, where she graduated with honors.
Areas of Expertise
- Extensive sales leadership experience in the CPG industry
- Proven track record of developing and executing successful sales strategies
- Expertise in building strong relationships with key retail partners
- Demonstrated ability to drive revenue growth and market expansion
- Skilled in team management, training, and development
- Proficient in data-driven decision making and performance analysis
Professional Impact
During her tenure at KIND, Alissa played a pivotal role in expanding the brand's distribution and securing prominent placements in major retail chains. At Stonyfield Farm, she led the successful implementation of a customer-centric sales approach that resulted in significant sales growth and improved brand visibility. As the Founder of Healthy Paws Pet Company Inc., Alissa leveraged her industry knowledge and entrepreneurial spirit to develop a highly successful line of pet products.
Conclusion
With her deep industry expertise, strategic mindset, and proven leadership abilities, Alissa Crockett is poised to drive continued success for Magic Spoon as the company expands its market reach and solidifies its position as a leader in the healthy snack category.
