Alissa Mandanici - Director of Integrated Marketing
Professional Overview
Alissa Mandanici is an accomplished marketing professional with over 8 years of experience in the beauty and skincare industry. As the Director of Integrated Marketing at RéVive Skincare, she is responsible for driving strategic, cross-functional marketing initiatives that elevate the brand's visibility, engagement, and sales performance.
Experience Summary
Current Role
As the Director of Integrated Marketing at RéVive Skincare, Alissa oversees the development and execution of comprehensive marketing campaigns that integrate PR, influencer outreach, digital advertising, and omnichannel customer experiences. Her strategic leadership has been instrumental in strengthening brand awareness, expanding the customer base, and driving measurable sales growth.
Career Progression
Prior to her current role, Alissa held various leadership positions in public relations and influencer marketing at Revlon Inc. and Cover FX Skincare Inc. She has a proven track record of developing and implementing successful PR and influencer strategies that have amplified brand visibility and engagement across the fashion and beauty sectors. Additionally, Alissa's experience at Coyne Public Relations has provided her with a well-rounded understanding of integrated marketing communications.
Academic Background
Alissa holds a Bachelor of Arts degree in Communications from Rutgers University, where she specialized in public relations and marketing.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Influencer marketing and social media management
- Public relations and media relations
- Brand building and positioning
- Customer segmentation and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Alissa has successfully launched numerous award-winning marketing campaigns that have driven measurable business impact. In her previous role at Revlon Inc., she spearheaded an influencer-led marketing initiative that resulted in a 25% increase in social media engagement and a 12% lift in sales for the ALMAY brand. At RéVive Skincare, Alissa has been instrumental in developing an integrated marketing strategy that has contributed to a 18% year-over-year growth in brand revenue.
Conclusion
With her strong track record of success, Alissa Mandanici is a versatile and strategic marketing leader who is well-equipped to drive impactful, integrated marketing solutions that elevate brand performance and foster long-term customer loyalty.
