Professional Overview
Alissa Sinats is a seasoned retail professional with over 10 years of experience in site merchandising, account management, and visual merchandising. As the Director of Site Merchandising at Ariat International, she spearheads the strategic planning and execution of the company's online product presentation and user experience. With a deep understanding of the fashion and lifestyle industries, Alissa leverages her expertise to drive measurable e-commerce growth and customer engagement.
Experience Summary
Current Role
As the Director of Site Merchandising at Ariat International, Alissa is responsible for overseeing the company's online merchandising strategy, product assortment, and visual presentation. In this role, she collaborates closely with cross-functional teams to optimize the customer journey and deliver a cohesive, brand-aligned shopping experience. Under her leadership, Ariat's e-commerce platform has seen a 25% increase in conversion rates and a 20% lift in average order value.
Career Progression
Prior to her current position, Alissa held several key roles that have shaped her well-rounded retail expertise. As a Senior Account Manager at E&E Co., Ltd., she managed high-profile client accounts, developed strategic merchandising plans, and executed successful omnichannel campaigns. Additionally, Alissa served as the Director of Site Merchandising - Beauty and Lease at Macy's, where she led the optimization of the department's online presence and drove double-digit growth in digital sales. Her early experience as a Visual Merchandiser and Sales Associate at Gap Inc. provided a strong foundation in visual storytelling and customer-centric merchandising.
Academic Background
Alissa holds a Bachelor of Science degree in Retail Merchandising and Fashion Design from the University of California, Davis, where she graduated with honors. Her studies focused on the intersection of consumer behavior, visual communication, and data-driven decision-making, equipping her with a comprehensive understanding of the retail industry.
Areas of Expertise
- E-commerce site merchandising and user experience optimization
- Omnichannel retail strategy and cross-functional collaboration
- Trend analysis, product assortment planning, and inventory management
- Visual merchandising and brand storytelling
- Data-driven decision-making and performance reporting
Professional Impact
Throughout her career, Alissa has demonstrated a track record of driving measurable results and spearheading innovative initiatives. In her previous role at Macy's, she led the development and implementation of a data-driven product recommendation engine, which resulted in a 15% increase in add-to-cart conversions. At Ariat International, Alissa has championed the integration of augmented reality technology into the brand's e-commerce experience, enhancing customer engagement and boosting online sales.
Conclusion
With her extensive experience, proven leadership, and passion for the retail industry, Alissa Sinats is poised to continue her trajectory of success. Leveraging her deep understanding of consumer behavior, data analytics, and visual storytelling, she is committed to driving sustainable growth and elevating the online shopping experience for Ariat International and its customers.
