Allie Kettell

Marketing Automation Specialist

Professional Overview

Allie Kettell is an experienced Marketing Automation Specialist with a proven track record of driving digital marketing strategies and optimizing marketing automation platforms. With a strong background in sales development and a keen understanding of the SaaS industry, Allie brings a unique perspective to her current role, focusing on leveraging marketing automation to enhance lead generation, nurture campaigns, and customer engagement.

Experience Summary

Current Role

As a Marketing Automation Specialist at Basis Technologies, Allie is responsible for the implementation, management, and optimization of the company's marketing automation platform. She collaborates closely with the marketing and sales teams to develop and execute targeted campaigns, automate lead nurturing workflows, and generate valuable data-driven insights to support the organization's growth objectives.

Career Progression

Prior to her current role, Allie held several sales development positions, where she honed her skills in lead generation, prospect outreach, and pipeline management. She has worked at companies such as Level Access and Talend, gaining valuable experience in the SaaS and accessibility technology industries. Allie's diverse background and cross-functional expertise have been instrumental in her transition to the marketing automation realm, where she leverages her sales acumen to drive more effective and efficient marketing strategies.

Academic Background

Allie holds a Bachelor's degree in Business Administration from the University of Maryland, where she graduated with honors. Her academic achievements and hands-on internship experiences have equipped her with a strong foundation in business operations, data analysis, and customer-centric approaches.

Areas of Expertise

• Marketing Automation Platform Implementation and Management

• Lead Generation and Nurturing Strategies

• Email Marketing Campaigns and Optimization

• Data Analysis and Campaign Reporting

• Collaboration with Sales and Marketing Teams

• Adaptability and Continuous Learning

Professional Impact

As a Marketing Automation Specialist at Basis Technologies, Allie has played a pivotal role in streamlining the company's marketing processes and driving measurable results. She has implemented robust marketing automation workflows, leading to a 25% increase in lead conversion rates and a 20% improvement in email open and click-through rates. Allie's attention to detail, data-driven approach, and cross-functional collaboration have earned her recognition within the organization and contributed to the overall success of the marketing team.

Conclusion

Allie Kettell is a versatile marketing professional with a passion for leveraging technology to enhance marketing strategies and drive business growth. With her strong background in sales development and her expertise in marketing automation, she is poised to continue making a significant impact in her current role and beyond. Allie's commitment to continuous learning, her ability to adapt to evolving market trends, and her collaborative approach make her a valuable asset to any organization.