Allie Nichols

Professional Overview

Allie Nichols is an accomplished marketing and sales executive with over a decade of experience driving business growth and customer success. As the Head of Marketing and Sales at Osmo Nutrition and an Account Director at SevenDesign, she brings a unique blend of strategic vision, analytical expertise, and cross-functional leadership to her roles.

Experience Summary

Current Roles

Head of Marketing and Sales, Osmo Nutrition (2019-06-01 to Present)

• Oversees all marketing and sales initiatives, including brand strategy, product positioning, and revenue generation

• Leads a team of marketing and sales professionals to develop and execute integrated campaigns that drive customer acquisition, retention, and advocacy

• Collaborates closely with the executive team to align marketing and sales efforts with the company's overall business objectives

• Implements data-driven decision-making processes to measure the impact of marketing and sales activities and continually optimize performance

Account Director, SevenDesign (2021-11-01 to Present)

• Manages key client accounts, acting as the primary point of contact and strategic advisor

• Develops and implements tailored marketing solutions to meet clients' specific business goals

• Coordinates cross-functional teams to ensure seamless project delivery and exceptional customer experiences

Previous Experience

Product Advisor, Rakuten Advertising (2018-03-01 to 2018-06-01)

• Provided strategic guidance and technical support to clients on the effective use of Rakuten's advertising products and services

• Collaborated with the product and engineering teams to gather customer feedback and inform product roadmap decisions

Director, Marketing Science for Slice Intelligence (subsidiary of Rakuten), Rakuten Advertising (2016-03-01 to 2018-03-01)

• Led the development and execution of data-driven marketing strategies to drive growth and customer engagement for Slice Intelligence

• Leveraged advanced analytics and customer insights to optimize marketing campaigns and improve business performance

Academic Background

Allie holds a Bachelor of Science in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Integrated campaign planning and execution

• Data-driven decision-making and performance optimization

• Cross-functional team leadership and collaboration

• Client relationship management and account growth

Professional Impact

• Consistently exceeded revenue and customer acquisition targets for Osmo Nutrition, contributing to the company's strong year-over-year growth

• Spearheaded the rebranding and repositioning of Slice Intelligence, resulting in a 25% increase in customer acquisition and a 20% uplift in customer retention

• Recognized as a top-performing account executive at AdRoll, consistently exceeding sales quotas and contributing to the company's rapid expansion

Conclusion

With her extensive marketing and sales expertise, Allie Nichols is a dynamic and results-driven professional who excels at driving business growth and delivering exceptional customer experiences. Her strategic vision, analytical acumen, and cross-functional leadership make her a valuable asset to the organizations she serves.