Allison Carey
Vice President Marketing, Los Angeles, California, United States
Professional Overview
Allison Carey is an accomplished marketing executive with over 20 years of experience driving growth and innovation for leading beauty and lifestyle brands. As the Vice President of Marketing at Raw Sugar Living, she is responsible for developing and executing comprehensive marketing strategies that elevate the brand's presence and drive customer engagement.
Experience Summary
Current Role
As the Vice President of Marketing at Raw Sugar Living since 2021, Allison oversees all aspects of the company's global marketing initiatives. She has played a pivotal role in strengthening the brand's digital footprint, implementing successful social media campaigns, and fostering strategic partnerships that have contributed to significant revenue growth.
Career Progression
Prior to her current role, Allison served as the Head of Global Marketing at KORA Organics, where she spearheaded the brand's international expansion and successfully launched new product lines. She has also held leadership positions at OLEHENRIKSEN, Hourglass Cosmetics, and Smashbox Cosmetics, where she consistently delivered impactful marketing strategies and campaigns that drove customer acquisition and loyalty.
Throughout her career, Allison has demonstrated a keen ability to identify emerging market trends, develop innovative marketing solutions, and lead cross-functional teams to achieve organizational objectives. Her expertise spans a wide range of disciplines, including brand management, digital marketing, content creation, and strategic partnerships.
Academic Background
Allison holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Omnichannel marketing campaigns
- Digital and social media marketing
- Influencer and partnership development
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
During her tenure at KORA Organics, Allison led the brand's successful expansion into new global markets, resulting in a significant increase in international sales and brand awareness. At Smashbox Cosmetics, she developed and executed innovative retail marketing programs that drove a 25% increase in in-store sales.
Conclusion
Allison Carey is a seasoned marketing executive with a proven track record of driving growth and innovation for leading beauty and lifestyle brands. Her deep industry expertise, strategic vision, and ability to deliver measurable results make her a valuable asset to Raw Sugar Living as the company continues to strengthen its position in the competitive beauty and wellness market.
