Allison Cervantez

Vice President of Marketing

Professional Overview
Allison Cervantez is an accomplished marketing executive with over 15 years of experience in the senior living industry. As the Vice President of Marketing at Greenbrier Development, she is responsible for leading the company's marketing strategy, overseeing brand development, and driving customer acquisition and retention initiatives.

Experience Summary

Current Role
In her current role as VP of Marketing at Greenbrier Development, Allison is responsible for developing and executing comprehensive marketing plans to support the company's growth objectives. She oversees a team of marketing professionals and works closely with the sales and operations departments to ensure effective lead generation, conversion, and customer engagement. Under her leadership, Greenbrier has experienced a 25% increase in occupancy rates across its portfolio of senior living communities.

Career Progression
Prior to joining Greenbrier, Allison served as the Senior Retirement Counselor at Stoneridge Creek, where she was instrumental in driving sales and improving customer satisfaction. Before that, she held the position of VP of Marketing at Oakmont Senior Living, where she spearheaded the rebranding initiative and implemented targeted marketing campaigns that resulted in a 20% increase in move-ins.

Allison started her career as a Sales Counselor at Classic Residence by Hyatt, where she honed her skills in customer service, lead generation, and sales strategy.

Academic Background
Allison holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of California, Berkeley.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and management

• Customer acquisition and retention strategies

• Digital marketing and lead generation

• Sales enablement and support

• Budgeting and financial management

Professional Impact
Throughout her career, Allison has demonstrated a track record of driving successful marketing initiatives that have directly contributed to her employers' growth and profitability. Her ability to align marketing efforts with the overall business objectives, coupled with her strong leadership and team-building skills, have earned her a reputation as a highly effective and innovative marketing executive in the senior living industry.

Conclusion
Allison Cervantez is a seasoned marketing professional with a proven ability to develop and implement strategic marketing plans that deliver measurable results. Her deep understanding of the senior living industry, coupled with her expertise in digital marketing, customer engagement, and sales enablement, make her a valuable asset to Greenbrier Development and the broader senior living community.