Allison Engstroem

Regional Director

Professional Overview

Allison Engstroem is an accomplished retail executive with extensive experience leading high-performing teams and driving growth across the fashion and apparel industry. As the Regional Director at Fabletics, she oversees strategic planning, operational optimization, and performance management for multiple retail locations within her region. Allison is known for her collaborative leadership style, data-driven decision making, and commitment to fostering exceptional customer experiences.

Experience Summary

Current Role

Allison has served as the Regional Director at Fabletics since April 2022. In this role, she is responsible for developing and executing regional strategies to support the company's continued expansion and market share growth. Allison oversees a team of district managers and store managers, providing coaching, mentorship, and performance optimization guidance to ensure seamless operations and superior customer service across her region. Under her leadership, Allison's region has consistently outperformed company-wide sales targets by an average of 12% year-over-year.

Career Progression

Prior to her current role, Allison held various store and district management positions within the retail industry. She served as the Store Manager at Fabletics, where she led a team of 25 associates and drove a 17% increase in store revenue during her tenure. Allison also gained experience as a District Manager at Centric Brands, overseeing financial performance, inventory management, and talent development for a portfolio of 15 retail locations. Her earlier roles included Store Manager positions at BCBGMAXAZRIAGROUP, GUESS?, Inc., and G-Star RAW, where she consistently delivered exceptional customer service and operational excellence.

Academic Background

Allison holds a Bachelor of Science in Retail Merchandising from the University of Wisconsin-Madison, where she graduated cum laude. During her studies, she participated in several retail-focused internships and was an active member of the university's Fashion Club.

Areas of Expertise

• Retail operations management

• Omnichannel strategy and execution

• Inventory optimization and supply chain management

• Talent development and team building

• Data analysis and performance management

• Customer experience enhancement

Professional Impact

Throughout her career, Allison has demonstrated a strong track record of driving measurable business results. As the Regional Director at Fabletics, she has implemented innovative merchandising strategies that have increased average order value by 8% and reduced inventory carrying costs by 11% within her region. Allison's collaborative leadership style has also enabled her to foster a high-performing, engaged team of store and district managers, resulting in a 15% improvement in employee retention rates.

Conclusion

Allison Engstroem is a seasoned retail executive with a passion for developing successful strategies, optimizing operations, and cultivating exceptional customer experiences. With her comprehensive industry knowledge, data-driven decision making, and proven leadership capabilities, Allison is poised to continue making a significant impact in her role as the Regional Director at Fabletics.