Allison Halloran

Professional Summary

Allison Halloran is an accomplished marketing and eCommerce professional with over a decade of experience driving strategic initiatives and delivering measurable results. As the Director of Marketing and eCommerce at Milwaukee Pretzel Company, she spearheads the company's digital transformation and oversees all marketing and online sales activities.

Professional Experience

Current Role

Director of Marketing and eCommerce, Milwaukee Pretzel Company (2018 - Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, including brand management, digital campaigns, and eCommerce optimization

• Grew online sales by 35% year-over-year through targeted digital marketing efforts and website enhancements

• Implemented marketing automation workflows to streamline lead generation and customer engagement, resulting in a 20% increase in email conversion rates

• Collaborated cross-functionally to enhance the customer experience, leading to a 15% improvement in customer satisfaction scores

Career Progression

Senior Marketing Specialist, Children's Wisconsin (2014 - 2018)

• Managed the organization's social media presence, driving a 50% increase in followers and a 25% boost in engagement

• Developed and executed targeted marketing campaigns for various service lines, contributing to a 12% increase in patient acquisition

• Streamlined the organization's content marketing strategy, resulting in a 30% rise in website traffic and a 25% improvement in lead generation

Account Manager, The Roberts Group, Inc. (2012 - 2014)

• Served as the primary point of contact for key clients, managing all aspects of their marketing and advertising campaigns

• Developed and implemented successful integrated marketing strategies, leading to a 15% increase in client retention and a 20% boost in revenue

Education

Master of Business Administration (MBA), Carroll University

• Concentration in Marketing

• Graduated with Honors

Areas of Expertise

• Digital marketing and eCommerce strategy

• Brand management and content creation

• Marketing automation and lead generation

• Cross-functional collaboration and project management

• Data analysis and performance optimization

Professional Impact

• Recognized as a strategic marketing innovator, driving digital transformation and eCommerce growth

• Passionate about leveraging data-driven insights to enhance customer experience and drive business results

• Committed to continuous learning and professional development, staying attuned to industry trends and best practices

Conclusion

With her proven track record of success, Allison Halloran is a versatile marketing and eCommerce leader poised to make a significant impact in the Milwaukee Pretzel Company's continued growth and market expansion.