Allison Peterson

Professional Overview

Allison Peterson is a seasoned retail and digital executive with over 20 years of experience driving innovation and transformative change within the industry. As the Chief Retail and Digital Officer at Carters Inc., she is responsible for leading the company's omnichannel strategy, enhancing the customer experience, and accelerating its digital capabilities to meet the evolving needs of modern consumers.

Experience Summary

Current Role

As the Chief Retail and Digital Officer at Carters Inc. since June 2024, Allison is spearheading the company's efforts to seamlessly integrate its brick-and-mortar and online channels. She is leveraging her expertise in customer-centric strategies, data-driven decision-making, and digital transformation to optimize Carters' retail operations and drive sustainable growth.

Career Progression

Prior to her current role, Allison served as a Member of the Board of Directors at PVH Corp. from 2021 to 2024, where she provided strategic guidance and oversight to the company's leadership team. Before that, she held several key positions at Best Buy, including EVP and Chief Customer Officer, Chief Customer and Marketing Officer, and President of BestBuy.com and E-commerce.

Throughout her career, Allison has demonstrated a strong track record of driving customer-focused initiatives, digital innovation, and operational excellence. She played a pivotal role in transforming Best Buy's e-commerce and omnichannel capabilities, resulting in a significant increase in online sales and customer satisfaction. Her strategic vision, data-driven approach, and ability to lead cross-functional teams have been instrumental in delivering transformative results for the organizations she has served.

Academic Background

Allison holds a Bachelor's degree in Business and Marketing from Indiana University Bloomington, where she graduated with distinction.

Areas of Expertise

• Omnichannel retail strategy and execution

• Digital transformation and e-commerce optimization

• Customer experience design and management

• Data-driven decision-making and analytics

• Retail operations and supply chain optimization

• Brand management and marketing strategy

Professional Impact

During her tenure at Best Buy, Allison spearheaded the company's successful digital transformation, which led to a 25% increase in online sales and a 15% improvement in customer satisfaction scores. As a member of the Board of Directors at PVH Corp., she provided valuable insights that contributed to the company's successful brand portfolio expansion and operational efficiency initiatives.

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Allison Peterson is well-positioned to lead Carters Inc. in its digital and omnichannel transformation. Her expertise in customer-centric innovation, data-driven decision-making, and operational excellence will be instrumental in driving the company's growth and solidifying its position as a leading player in the retail industry.