Allison Wong

Professional Summary

Allison Wong is an accomplished marketing executive with over a decade of experience driving digital transformation and delivering exceptional results for leading companies in the APAC and North American markets. As the Director of Marketing at Unicity International, she leverages her deep expertise in search engine optimization (SEO), digital marketing, and omnichannel strategies to propel the company's growth and market leadership.

Professional Experience

Current Role

Director of Marketing, Unicity International (2023-08-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, with a focus on optimizing digital channels and enhancing brand visibility

• Spearheads the implementation of innovative marketing initiatives that drive sustainable growth, increase customer engagement, and position Unicity as a leader in the health and wellness industry

• Collaborates cross-functionally with sales, product, and operations teams to align marketing efforts with overall business objectives and deliver measurable impact

Career Progression

Director of Digital Marketing, Young Living Essential Oils (2019-08-01 to 2023-04-01)

• Transformed the company's digital marketing capabilities, resulting in a 35% increase in online sales and a 28% improvement in search engine rankings

• Developed and executed a comprehensive SEO strategy that drove significant organic traffic growth, earning Young Living a spot as a top-ranking essential oils brand in key markets

• Managed a team of digital marketing specialists and coordinated with global stakeholders to ensure consistent brand messaging and user experience across all digital touchpoints

APAC Sr. SEO Manager, Young Living Essential Oils (2018-05-01 to 2019-08-01)

• Established the company's first dedicated SEO function in the Asia-Pacific region, leading the implementation of technical SEO best practices and content optimization initiatives

• Delivered a 47% increase in organic search visibility for Young Living's APAC websites, contributing to a 25% year-over-year growth in online revenue

Education

Master of Business Administration, Marketing
Brigham Young University, Provo, UT

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO)

• Content marketing and social media management

• Marketing campaign planning and optimization

• Cross-functional collaboration and stakeholder management

• Leadership and team development

Professional Impact

• Recognized as a subject matter expert in digital marketing, with numerous invitations to speak at industry events and conferences

• Awarded "Young Leader of the Year" by the Digital Marketing Association of Utah in 2021

• Contributed to the publication of several industry-leading whitepapers and blog posts on SEO and digital transformation

Conclusion

Allison Wong is a versatile and strategic marketing leader with a proven track record of driving digital innovation and delivering measurable results for organizations in the health and wellness industry. With her comprehensive expertise, data-driven approach, and collaborative leadership style, she is poised to make a significant impact in her role as Director of Marketing at Unicity International.