Allison Zippert

Senior Account Executive

Professional Overview

Allison Zippert is a seasoned Senior Account Executive with over a decade of experience in the marketing and advertising industry. She specializes in developing and executing comprehensive client strategies that drive measurable business results.

Experience Summary

Current Role

As the Senior Account Executive at MCI USA (formerly Coulter Companies), Allison is responsible for managing key client accounts and leading cross-functional teams to deliver innovative, data-driven marketing solutions. She serves as the primary point of contact for her clients, ensuring exceptional service and strategic alignment to achieve their business objectives.

Career Progression

Prior to her current role, Allison gained valuable experience through various internships, including positions at Bell Pottinger, MGH Group, and Network Media Partners, Inc. She also held roles as a Records Clerk at Ober Kaler Law Firm and as a Residence Hall Community Worker, Event Coordinator, and Building Representative at Towson University. This diverse background has equipped Allison with a well-rounded understanding of the industry and the ability to navigate complex client challenges effectively.

Academic Background

Allison holds a Bachelor of Science in Mass Communication, with tracks in Advertising and Public Relations, as well as a minor in Sociology from Towson University. Her academic achievements and interdisciplinary education have provided a strong foundation for her success in the marketing and advertising field.

Areas of Expertise

• Account management and client relations

• Integrated marketing strategy development

• Campaign planning and execution

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

• Effective communication and presentation skills

Professional Impact

Through her work at MCI USA, Allison has consistently delivered successful campaigns that have driven measurable growth for her clients. She has a proven track record of identifying and capitalizing on emerging market trends, as well as leveraging data-driven insights to inform strategic decision-making.

Conclusion

With her extensive experience, industry expertise, and exceptional client management skills, Allison Zippert is poised to continue making a meaningful impact in the marketing and advertising industry. She is committed to staying at the forefront of industry best practices and delivering innovative solutions that help her clients achieve their business goals.