Ally Crum

Digital Marketing Leader | TV & Video Specialist

Professional Overview

Ally Crum is an accomplished digital marketing professional with over 8 years of experience driving successful campaigns and initiatives across the retail and consumer goods industries. As the Director of Digital Marketing - TV & Video at Gap Inc., she leads a talented team in developing and executing impactful digital strategies to elevate the company's TV and video content, expand reach, and drive measurable business results.

Experience Summary

Current Role

As the Director of Digital Marketing - TV & Video at Gap Inc., Ally oversees all aspects of the company's digital marketing efforts for its TV and video content. She is responsible for developing and implementing comprehensive digital strategies to amplify the brand's visual storytelling, increase audience engagement, and drive conversions across multiple digital channels. Under her leadership, the team has achieved exceptional performance, consistently exceeding key metrics and contributing to the overall growth and success of Gap Inc.'s digital marketing initiatives.

Career Progression

Prior to her current role, Ally held various digital marketing and account management positions, gradually ascending to senior-level responsibilities. As the Senior Manager of Digital Marketing & Paid Media at Athleta, she led a team of digital specialists in planning, executing, and optimizing high-performing campaigns across search, social, and display platforms. Her strategic vision and data-driven approach resulted in significant increases in website traffic, online sales, and customer acquisition. Earlier in her career, Ally gained valuable experience in digital strategy and account management while working at Ketchum, a renowned public relations and communications agency.

Academic Background

Ally holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

• Digital marketing strategy and execution

• TV and video content optimization

• Paid media campaign management

• Audience targeting and segmentation

• Performance analysis and reporting

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Ally has demonstrated a proven track record of driving impactful digital marketing initiatives that deliver tangible business results. At Athleta, she spearheaded the implementation of a comprehensive paid media strategy that led to a 25% increase in online sales and a 30% improvement in customer acquisition cost. In her current role at Gap Inc., Ally has been instrumental in elevating the brand's TV and video content, resulting in a 15% increase in video engagement and a 20% uplift in website traffic.

Conclusion

Ally Crum is a versatile digital marketing leader with a deep understanding of the retail and consumer goods industries. Her expertise in TV and video content, paired with her data-driven approach and strong leadership abilities, make her a valuable asset to any organization seeking to maximize the impact of its digital marketing efforts.