Allyson Forstrom
Director of Social Media | London, England, United Kingdom
Professional Overview
Allyson Forstrom is a seasoned digital marketing and social media strategist with over a decade of experience driving impactful social media campaigns for global brands. As the Director of Social Media at Life is Good, she is responsible for overseeing the company's entire social media strategy, content creation, and community engagement efforts across multiple platforms.
Experience Summary
Current Role
As the Director of Social Media at Life is Good, Allyson is responsible for developing and executing the company's social media strategy to increase brand awareness, drive customer engagement, and support overall business objectives. She leads a team of social media specialists in creating high-performing content, managing paid social campaigns, and leveraging data-driven insights to optimize the brand's social media presence. Under Allyson's leadership, Life is Good has seen a significant increase in social media following and engagement, contributing to the brand's overall growth and success.
Career Progression
Prior to her current role, Allyson held several senior positions within the LEGO Group, where she demonstrated her expertise in social media strategy, communication planning, and regional retail marketing. As the Senior Communication Strategist, she collaborated with cross-functional teams to develop and implement integrated communication campaigns that successfully elevated the LEGO brand's social media presence globally. Allyson's previous experience also includes a role as the Global Social Media Strategist, where she was responsible for managing social media initiatives for the company's various intellectual properties.
Allyson's early career experience includes working as a Promotions and Social Media Specialist at Waking Elliot LLC, where she honed her skills in social media content creation, community management, and event marketing. During this time, she also maintained a role as a keyboardist and vocalist in the band Waking Elliot, showcasing her diverse talents and passion for creative expression.
Academic Background
Allyson holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Social media strategy and content creation
- Campaign planning and execution
- Paid social media advertising and optimization
- Community management and engagement
- Data analysis and performance reporting
- Cross-functional collaboration and project management
- Creative and design-oriented thinking
Professional Impact
Throughout her career, Allyson has demonstrated a consistent track record of driving measurable results for the brands she has worked with. At LEGO, she played a key role in developing and implementing social media campaigns that contributed to significant increases in brand engagement and online following. As the Director of Social Media at Life is Good, Allyson continues to leverage her expertise to elevate the brand's digital presence and strengthen its connection with customers.
Conclusion
With her extensive experience in social media strategy, Allyson Forstrom is a versatile and forward-thinking marketing professional who is well-equipped to help brands navigate the ever-evolving digital landscape. In her current role at Life is Good, she is poised to continue driving impactful social media initiatives that support the company's overall growth and success.
