Alpana Nagar
Senior Category Merchant Manager Electronics
Professional Overview
Alpana Nagar is an accomplished retail and ecommerce professional with over a decade of experience driving business growth and strategic category management. As the Senior Category Merchant Manager Electronics at Amazon, she leverages her deep industry expertise and data-driven approach to optimize product assortment, pricing, and customer experience for the electronics category.
Experience Summary
Current Role
As the Senior Category Merchant Manager Electronics at Amazon, Alpana is responsible for overseeing the entire lifecycle of the electronics category, from sourcing and procurement to inventory management and performance analysis. She collaborates cross-functionally to identify new product opportunities, improve supply chain efficiencies, and enhance overall category profitability. Through her strategic leadership, Alpana has delivered double-digit year-over-year growth in the electronics category, cementing Amazon's position as a premier destination for consumer electronics.
Career Progression
Prior to her current role, Alpana served as the Senior Business Development Manager at Amazon, where she spearheaded the expansion of the company's seller network and implemented innovative marketing strategies to drive platform adoption. She also held various leadership positions at Flipkart, India's leading ecommerce platform, including Senior Manager roles in category development, seller acquisition, and key account management. Alpana's early career experience at Mahindra Holidays & Resorts and Raymond Limited further strengthened her expertise in resort marketing, product development, and strategic planning.
Academic Background
Alpana holds a Bachelor's degree in Commerce from the University of Delhi, where she graduated with distinction. Her academic focus on business operations and management has proven instrumental in her ability to navigate the complexities of the retail and ecommerce industries.
Areas of Expertise
- Category management and strategic planning
- Ecommerce operations and performance optimization
- Supply chain management and inventory control
- Data analytics and decision-making
- Cross-functional collaboration and stakeholder management
- Business development and strategic partnerships
Professional Impact
At Amazon, Alpana has played a pivotal role in the continuous improvement of the electronics category, driving customer satisfaction and business growth. Her data-driven approach and innovative strategies have led to the successful launch of several high-profile product lines, positioning Amazon as a market leader in consumer electronics. Alpana's industry contributions and leadership have earned her recognition as a trusted advisor and valuable asset to the organization.
Conclusion
With her comprehensive experience, data-driven expertise, and strategic acumen, Alpana Nagar is poised to drive further success in her role as the Senior Category Merchant Manager Electronics at Amazon. Her passion for the industry and commitment to excellence make her a valuable asset in the ever-evolving retail and ecommerce landscape.
