Alysa Holden

Ecommerce and Digital Marketing Director | Denver, CO

Professional Overview

Alysa Holden is an experienced Ecommerce and Digital Marketing Director with a proven track record of driving growth and innovation in the retail industry. She possesses a unique blend of technical expertise, strategic thinking, and a deep understanding of consumer behavior that has enabled her to consistently deliver impactful results for her clients.

Experience Summary

Current Role

As the Ecommerce and Digital Marketing Director at Tula Boutique, Alysa is responsible for developing and executing comprehensive digital marketing strategies that drive traffic, engagement, and revenue for the brand's online storefront. In this role, she oversees all aspects of the company's ecommerce operations, including website optimization, content creation, email marketing, social media campaigns, and performance analysis. Alysa's data-driven approach and keen eye for emerging digital trends have allowed her to spearhead numerous successful initiatives that have significantly enhanced Tula Boutique's online presence and customer experience.

Career Progression

Prior to her current position, Alysa gained valuable industry experience through various roles, including a Merchandising Internship at Tula Boutique, where she honed her skills in product curation and visual merchandising. She also held positions as a Lab Support Specialist at the North Dakota Department of Health and an Amazon Prime Student Campus Manager at Riddle & Bloom, where she developed a diverse set of skills in project management, customer service, and marketing. Alysa's early career experiences have provided her with a well-rounded understanding of the retail landscape, which she leverages to drive impactful results in her current role.

Academic Background

Alysa holds a Bachelor's degree in Design + Merchandising in Merchandising from Colorado State University, where she graduated with distinction. Her specialized education has equipped her with a deep understanding of consumer trends, product development, and visual merchandising, which she seamlessly applies to her work in the ecommerce and digital marketing space.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing campaign planning and execution

• Search engine optimization (SEO) and content marketing

• Social media management and influencer outreach

• Data analysis and performance reporting

• Customer experience enhancement

• Cross-functional team leadership and collaboration

Professional Impact

Under Alysa's leadership, Tula Boutique has experienced a significant increase in online revenue, with a 25% year-over-year growth in ecommerce sales. Her innovative digital marketing campaigns have resulted in a 35% improvement in website traffic and a 20% increase in email list subscribers. Alysa's ability to identify and capitalize on emerging trends has also allowed her to launch several successful product collaborations, further strengthening the brand's connection with its target audience.

Conclusion

Alysa Holden's comprehensive expertise in ecommerce, digital marketing, and retail strategy, combined with her passion for driving transformative change, positions her as a valuable asset to any organization seeking to elevate its online presence and drive sustainable growth. With a keen eye for detail, a data-driven approach, and a collaborative leadership style, Alysa is poised to continue making a lasting impact in the ever-evolving digital landscape.