Professional Overview
Alysa Prieto is an accomplished media professional with over 5 years of experience in the advertising industry. As an Associate Media Director at MBMG, she leverages her expertise in media planning, buying, and strategy to deliver impactful campaigns for a diverse portfolio of clients.
Experience Summary
Current Role
As the Associate Media Director at MBMG, Alysa is responsible for overseeing media strategy and execution for several key accounts. She collaborates closely with clients to understand their marketing objectives and develop integrated media plans that maximize brand visibility and campaign performance. Alysa's ability to analyze data, identify consumer insights, and optimize media placements has consistently delivered measurable results for her clients.
Career Progression
Prior to her current role, Alysa held positions as a Media Buyer at InterMedia Advertising, an Account Manager at Direct Results, and a Marketing Intern/Assistant at MGA Entertainment. Throughout her career, she has demonstrated a track record of success in managing complex media campaigns, negotiating favorable vendor contracts, and driving efficient media spend. Alysa's versatility and adaptability have enabled her to thrive in various roles, contributing to her steady career advancement.
Academic Background
Alysa holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA), where she graduated with honors. Her studies focused on marketing, advertising, and media strategy, providing a strong foundation for her professional journey.
Areas of Expertise
- Media planning and strategy development
- Omni-channel media buying and optimization
- Campaign performance analysis and reporting
- Client relationship management and stakeholder collaboration
- Budget allocation and cost control
Professional Impact
During her tenure at MBMG, Alysa has spearheaded several high-profile campaigns that have driven significant brand awareness and customer engagement for her clients. For a leading e-commerce retailer, she developed a mobile-first media strategy that resulted in a 25% increase in website traffic and a 15% uplift in online sales. Alysa's innovative approach and data-driven decision-making have cemented her reputation as a trusted media expert within the industry.
Conclusion
With her extensive experience, strategic acumen, and proven track record of success, Alysa Prieto is poised to continue her trajectory as a rising leader in the advertising industry. Her unwavering commitment to delivering exceptional results and her ability to adapt to evolving market dynamics make her a valuable asset to any organization.
