Alyson Bisceglia
Digital Marketing Strategist
Professional Overview
Alyson Bisceglia is an experienced digital marketing strategist with a proven track record of driving growth and impact for leading consumer brands. She specializes in developing and executing omni-channel marketing campaigns that leverage data-driven insights to reach and engage target audiences.
Experience Summary
Current Role
As the Digital Marketing Manager at SunnyDay Cosmetics, Alyson oversees all aspects of the company's digital marketing initiatives. In this role, she is responsible for developing and implementing comprehensive digital strategies, managing paid media campaigns, optimizing website performance, and analyzing campaign data to inform ongoing optimization. Under her leadership, SunnyDay has experienced a 28% increase in online sales and a 35% boost in website traffic over the past two years.
Career Progression
Prior to joining SunnyDay, Alyson served as a Digital Marketing Specialist at Global Trends, a leading e-commerce retailer. In this position, she managed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts, driving a 42% improvement in organic search rankings and a 25% increase in paid ad conversion rates. Earlier in her career, Alyson held digital marketing internships at both Bright Ideas Agency and Acme Marketing, where she gained experience in content creation, social media management, and campaign analytics.
Academic Background
Alyson holds a Bachelor of Science in Marketing from State University, where she graduated cum laude. During her time at State, she was an active member of the university's marketing club and served as the lead strategist for several student-run marketing campaigns.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social media marketing and content creation
- Data analysis and performance reporting
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Alyson has demonstrated a keen ability to develop and execute innovative digital marketing strategies that drive measurable results. Her data-driven approach and dedication to staying ahead of industry trends have consistently enabled her to deliver impactful campaigns that exceed client and stakeholder expectations.
Conclusion
With her extensive experience, data-driven mindset, and passion for digital marketing, Alyson Bisceglia is poised to continue making a significant impact within the consumer brands industry. Her strategic vision, technical expertise, and collaborative leadership make her a valuable asset to any organization seeking to elevate its digital marketing presence and drive sustainable growth.
