Professional Summary
Professional Overview
Alyson Wettenstein is an accomplished marketing executive with extensive experience in consumer activation, retail media, and advanced analytics. As the Assistant Vice President of Consumer Activation Marketing at Urban Decay Cosmetics, she spearheads strategic initiatives to drive customer engagement and boost brand visibility.
Experience Summary
Current Role
As the Assistant Vice President of Consumer Activation Marketing at Urban Decay Cosmetics, Alyson is responsible for developing and executing targeted marketing campaigns that enhance the brand's connection with its target audience. She leverages her expertise in data-driven marketing strategies to deliver measurable results, including increased customer acquisition, improved retention rates, and enhanced brand loyalty.
Career Progression
Prior to her current role, Alyson held several key positions at L'Oréal, where she demonstrated her versatility and leadership skills. As the Director of Retail Media and Data Partnerships, she spearheaded the company's digital transformation, forging strategic alliances with leading retail partners to optimize their media and data capabilities. Before that, she served as the Director of Advanced Analytics, where she led cross-functional teams in developing innovative data models and analytical tools to support data-driven decision-making.
Earlier in her career, Alyson honed her expertise in strategy and client services, holding roles at Convertro and MarketShare. Her ability to translate complex data into actionable insights and effective marketing strategies has been a consistent driver of her professional success.
Academic Background
Alyson holds a Bachelor of Arts degree from the University of California, Los Angeles, where she specialized in Marketing and Entrepreneurship.
Areas of Expertise
- Consumer activation and engagement
- Retail media and data partnerships
- Advanced analytics and data-driven marketing
- Strategic planning and execution
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Alyson has consistently demonstrated her ability to drive measurable results for the brands and organizations she has served. At L'Oréal, she led the development and implementation of cutting-edge data models that enabled the company to optimize its media spend and marketing strategies, resulting in significant improvements in customer acquisition and retention.
In her current role at Urban Decay Cosmetics, Alyson is spearheading innovative consumer activation initiatives that have strengthened the brand's connection with its target audience, leading to increased brand loyalty and a surge in sales.
Conclusion
Alyson Wettenstein is a seasoned marketing executive with a proven track record of success in the consumer products industry. Her strategic vision, data-driven approach, and collaborative leadership style have positioned her as a valuable asset in driving organizational growth and transforming brand engagement. As she continues to explore new challenges and opportunities, Alyson remains committed to leveraging her expertise to deliver exceptional results and amplify the impact of the brands she represents.
