Alyssa D'Amico is an experienced marketing professional with a strong track record of driving global brand strategy and digital content creation. As the Director of Global Marketing at IMAGE Skincare, she is responsible for overseeing the company's international marketing initiatives, leading a team of content creators, and driving revenue growth through strategic campaigns.
Experience Summary
Current Role
In her role as Director of Global Marketing at IMAGE Skincare, Alyssa is responsible for developing and executing the company's global marketing strategy. She leads a team of content creators, digital marketers, and campaign managers to deliver impactful brand messaging and drive customer engagement across multiple international markets. Under her leadership, IMAGE Skincare has seen a 25% increase in social media following and a 15% growth in online sales.
Career Progression
Prior to her current position, Alyssa held the role of Director of Content & Communications at Dr. Dennis Gross Skincare, where she was instrumental in building the brand's digital presence and increasing online sales by 18%. She also has experience as an Account Executive at Alison Brod Marketing and Communications, where she managed marketing campaigns for several luxury beauty brands, contributing to their overall growth and success.
Academic Background
Alyssa holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles. During her studies, she was recognized for her academic excellence and received the Dean's List award for three consecutive semesters.
Areas of Expertise
- Global marketing strategy and brand development
- Digital content creation and social media management
- Campaign planning and execution
- Omnichannel marketing integration
- Team leadership and project management
Professional Impact
Throughout her career, Alyssa has demonstrated a keen ability to drive impactful marketing initiatives that enhance brand visibility, engage target audiences, and deliver measurable results. Her expertise in content creation, digital marketing, and global campaign management has made her a valuable asset to the companies she has worked with. Alyssa is committed to continuously expanding her knowledge and skills to stay ahead of industry trends and deliver innovative solutions that propel her clients' businesses forward.
Conclusion
With her extensive experience in the beauty and skincare industry, Alyssa D'Amico is a highly skilled marketing professional who excels at developing and executing global marketing strategies that drive business growth. Her passion for creating compelling content, leveraging digital platforms, and leading high-performing teams makes her a valuable asset to any organization seeking to elevate their brand presence and customer engagement on an international scale.
