Alyssa Felsch - Co-Founder and Marketing/Sales Leader

Professional Overview

Alyssa Felsch is a versatile business leader with extensive experience in the consumer goods and beverage industries. As the Co-Founder of barre3 and SAGA Beverages, she brings a unique blend of operational expertise, marketing acumen, and a passion for building innovative, customer-centric brands.

Experience Summary

Current Roles

Co-Founder, barre3 (2023-10-01 to Present)

Responsible for overseeing the strategic direction, operations, and growth of this leading barre fitness studio franchise

Spearheading the development and implementation of innovative marketing and sales strategies to drive brand awareness and customer acquisition

Co-Founder/Head of Marketing and Sales, SAGA Beverages (2022-02-01 to Present)

Provides strategic leadership and oversight for the company's marketing and sales initiatives, including brand positioning, product promotion, and distribution channel management

Collaborates with the leadership team to develop and execute comprehensive go-to-market strategies, resulting in significant year-over-year revenue growth

Independent Consultant/Owner, Barrel to Bottle (2015-10-01 to Present)

Offers strategic consulting services to clients in the beverage industry, specializing in marketing, sales, and business development

Leverages her extensive industry knowledge and entrepreneurial experience to help brands navigate complex market challenges and capitalize on emerging opportunities

Past Roles

Operations/Assistant to CEO, 3thix (2023-06-01 to 2023-11-01)

Provided high-level operational support and administrative assistance to the CEO, contributing to the company's day-to-day efficiency and productivity

Area Sales Manager, NuSkool Snacks (2020-09-01 to 2022-02-01)

Drove sales and distribution growth for this innovative healthy snack brand, expanding its presence in key markets and building strong relationships with retail partners

Academic Background

Alyssa holds a Bachelor of Business Administration (BBA) degree from the University of Texas at Austin, with a focus on Marketing and Management.

Areas of Expertise

Brand strategy and development

Integrated marketing communications

Sales and distribution channel management

Operational excellence and process optimization

Entrepreneurship and new venture creation

Professional Impact

Co-founded barre3, a leading barre fitness studio franchise, and SAGA Beverages, a fast-growing functional beverage brand

Spearheaded the development and implementation of successful marketing and sales strategies that have driven significant growth for both companies

Leveraged her industry expertise and consulting skills to help other beverage brands navigate complex market challenges and capitalize on emerging opportunities

Conclusion

Alyssa Felsch is a dynamic and accomplished business leader who has consistently demonstrated her ability to build and grow successful consumer brands. With her multifaceted expertise, entrepreneurial mindset, and proven track record of driving results, she is poised to continue making a lasting impact in the consumer goods and beverage industries.