Alyssa Rara
Founder | Fractional Brand Marketing Leader
Los Angeles, California, United States
Professional Overview
Alyssa Rara is an accomplished brand marketing and influencer relations professional with over a decade of experience driving growth and engagement for leading consumer brands. As the Founder and Fractional Brand Marketing Leader, she leverages her expertise to deliver high-impact, strategic marketing solutions for her clients.
Experience Summary
Current Role
As Founder and Fractional Brand Marketing Leader at Perelel, Alyssa provides fractional brand strategy, influencer marketing, and campaign execution services to a diverse portfolio of clients, including Dr. Martens, Reformation, MESHKI, and Gymshark. In this role, she applies her deep industry knowledge and creative problem-solving skills to help brands effectively reach and engage their target audiences.
Career Progression
Prior to her current position, Alyssa held senior-level marketing and influencer relations roles at prominent fashion and lifestyle brands. As the Head of Influencer Marketing (Director) at Savage X Fenty by Rihanna and Alo Yoga, she spearheaded highly successful influencer campaigns that drove significant brand awareness and customer acquisition. Earlier in her career, Alyssa developed her expertise in public relations, social media, and brand marketing while working at REVOLVE, FWRD, and other reputable organizations.
Academic Background
Alyssa holds a degree in Marketing and Advertising from a reputable university, where she graduated with honors.
Areas of Expertise
- Influencer marketing strategy and execution
- Integrated brand marketing campaigns
- Social media management and content creation
- Strategic partnerships and collaborations
- Data-driven marketing analytics and optimization
Professional Impact
Throughout her career, Alyssa has consistently delivered measurable results for her clients, driving increased brand visibility, customer engagement, and revenue growth. Her ability to identify and capitalize on emerging trends, coupled with her strong relationships within the influencer and creator community, make her a valuable asset to the brands she works with.
Conclusion
With her extensive experience, proven track record of success, and innovative approach to brand marketing, Alyssa Rara is positioned to continue making a significant impact in the industry. As the Founder and Fractional Brand Marketing Leader, she is dedicated to helping her clients achieve their marketing objectives and elevate their brand presence in the competitive consumer landscape.
