Alyssa Sloan

Senior Director of Marketing

Professional Overview

Alyssa Sloan is an accomplished marketing and communications professional with extensive experience in the tourism and higher education sectors. As the Senior Director of Marketing at Visit Knoxville, she oversees the development and execution of comprehensive marketing strategies that drive visitor engagement and increase regional economic impact. Concurrently, she serves as a Senior Communications Consultant, leveraging her expertise to support organizations in enhancing their brand presence and strategic messaging.

Experience Summary

Current Roles

Senior Director of Marketing, Visit Knoxville (Present)

• Spearhead the development and implementation of innovative marketing campaigns that have resulted in a 20% increase in visitor bookings over the past two years.

• Oversee a team of marketing specialists responsible for managing the organization's digital platforms, content creation, and public relations initiatives.

• Collaborate with key stakeholders to identify emerging trends and craft data-driven strategies that align with the destination's strategic objectives.

Senior Communications Consultant, Akoya (Present)

• Provide strategic counsel and hands-on support to clients in the areas of brand development, crisis management, and integrated marketing communications.

• Leverage data analytics and market research to develop impactful messaging that resonates with target audiences and drives desired outcomes.

• Facilitate cross-functional team collaboration to ensure seamless execution and measurable results for client campaigns.

Previous Roles

Full Professor, King University (Present)

• Develop and deliver graduate-level courses in marketing, communications, and digital media.

• Mentor and advise students, helping them to develop critical thinking and problem-solving skills.

• Serve on various academic committees and contribute to the university's research initiatives.

Instructor / Graduate Teaching Assistant, University of Kentucky (Previous)

• Conducted lectures and facilitated interactive learning experiences for undergraduate and graduate students.

• Assisted with course development, grading, and student advising.

• Gained valuable teaching experience and honed communication skills.

Assistant and Safety Liaison, CTEH, LLC (Previous)

• Provided administrative support and coordinated logistics for environmental consulting projects.

• Served as the primary point of contact for client inquiries and acted as a safety liaison to ensure regulatory compliance.

• Developed strong organizational and problem-solving skills in a fast-paced, deadline-driven environment.

Academic Background

Alyssa holds a Doctor of Philosophy (Ph.D.) in Marketing from the University of Kentucky, where her research focused on consumer behavior and digital marketing strategies. She also earned a Master of Business Administration (MBA) and a Bachelor of Science in Communication, with a specialization in Public Relations, from the same institution.

Areas of Expertise

• Strategic marketing and communications planning

• Integrated digital marketing and content creation

• Brand development and reputation management

• Data-driven decision making and performance analysis

• Stakeholder engagement and cross-functional collaboration

• Higher education teaching and curriculum development

Professional Impact

• Spearheaded the rebranding of Visit Knoxville, resulting in a 25% increase in website traffic and a 15% growth in social media following.

• Designed and implemented a highly successful influencer marketing campaign that generated $1.2 million in direct bookings for a regional tourism client.

• Recognized as a thought leader in the field of destination marketing, regularly contributing to industry publications and serving as a keynote speaker at national conferences.

Conclusion

With her diverse background, exceptional leadership skills, and a proven track record of driving impactful marketing initiatives, Alyssa Sloan is poised to continue making significant contributions to the tourism and higher education sectors. Her commitment to data-driven strategies, innovative thinking, and cross-functional collaboration positions her as a valuable asset to organizations seeking to enhance their brand visibility, engage their target audiences, and achieve their strategic objectives.