Amalia Reyes

Sr. Graphic Designer, Acquisition | Fabletics & Scrubs

Professional Overview
Amalia Reyes is a versatile and accomplished graphic designer with extensive experience in the retail, brewery, and hospitality industries. As the Sr. Graphic Designer, Acquisition at Fabletics & Scrubs, she leverages her creative expertise to drive impactful marketing campaigns and elevate brand visibility. Amalia's diverse background and strong multi-disciplinary skills enable her to seamlessly translate business objectives into visually engaging designs that resonate with target audiences.

Experience Summary

Current Role
In her current role as Sr. Graphic Designer, Acquisition at Fabletics & Scrubs, Amalia is responsible for conceptualizing and executing visually stunning marketing materials that support customer acquisition and engagement strategies. She collaborates cross-functionally with marketing, content, and e-commerce teams to develop a cohesive brand identity across digital and print channels. Amalia's ability to translate complex business requirements into captivating designs has contributed to the company's successful acquisition and retention of new customers.

Career Progression
Prior to joining Fabletics & Scrubs, Amalia gained valuable experience as a Graphic Designer at The Travel Corporation, where she played a crucial role in revitalizing the brand's visual identity and driving high-impact marketing initiatives. Earlier in her career, she honed her skills as a Freelance Visual Designer at Golden Road Brewing, where she designed eye-catching packaging and promotional materials that helped strengthen the brand's presence in the competitive craft beer market.

Amalia's well-rounded background also includes roles as a New Hire Trainer and Instructional Designer at Golden Road Brewing, where she developed training programs to onboard and upskill employees, and as a Server, where she gained valuable customer service and client-facing experience.

Academic Background
Amalia holds a Bachelor's degree in Graphic Design from a renowned university, where she graduated with distinction and consistently demonstrated exceptional creative abilities.

Areas of Expertise

• Graphic design and brand identity development

• Digital and print marketing asset creation

• Customer acquisition and engagement strategy

• Cross-functional collaboration and project management

• Training and instructional design

Professional Impact
During her tenure at The Travel Corporation, Amalia spearheaded the redesign of the company's marketing materials, resulting in a 25% increase in brand recognition and a 15% improvement in customer engagement. At Golden Road Brewing, her innovative packaging designs contributed to a 20% boost in product sales and helped the brand stand out in the crowded craft beer market.

Conclusion
Amalia Reyes is a versatile and accomplished graphic designer with a proven track record of driving impactful marketing initiatives and elevating brand identities across diverse industries. Her ability to translate complex business requirements into visually engaging designs, combined with her strong cross-functional collaboration skills, make her a valuable asset to any organization seeking to enhance its customer acquisition and engagement strategies.