Aman Srivastava

Sr. VP – Head of Marketing & OAP Digital Business (Sony LIV)

Mumbai, Maharashtra, India

Professional Overview
Aman Srivastava is a seasoned marketing and digital business leader with over 15 years of experience in the media and entertainment industry. As the Senior Vice President and Head of Marketing & OAP (Over-the-top) Digital Business at Sony LIV, he oversees the strategic direction and execution of marketing initiatives to drive growth and engagement for the platform.

Experience Summary

Current Role
In his current role at Sony Pictures Networks India, Aman is responsible for leading the marketing and digital strategy for Sony LIV, the company's flagship over-the-top (OTT) streaming service. He oversees all aspects of marketing, including brand positioning, content promotion, user acquisition, and retention. Under his leadership, Sony LIV has significantly increased its subscriber base and expanded its content offering, solidifying its position as a leading OTT platform in the Indian market.

Career Progression
Aman's career in the media and entertainment industry spans various leadership positions. Prior to his current role, he served as the Senior Vice President and Head of Marketing for Sony Entertainment Television, where he was instrumental in enhancing the channel's brand image and driving viewership. He has also held marketing roles at The Walt Disney Company and Viacom18 Media, where he gained valuable experience in international markets and syndication.

Academic Background
Aman holds a Bachelor's degree in Engineering from the Birla Institute of Technology and Science, Pilani. He also completed his Post Graduate Diploma in Management from the Indian Institute of Management, Bangalore, with a specialization in Marketing.

Areas of Expertise
Aman's expertise lies in the areas of digital marketing, OTT strategy, brand management, and content marketing. He has a deep understanding of the evolving media landscape and the changing consumer preferences, enabling him to develop and implement effective marketing campaigns that resonate with the target audience.

Professional Impact
Throughout his career, Aman has spearheaded numerous successful initiatives that have contributed to the growth and success of the organizations he has worked for. At Sony LIV, he has played a pivotal role in expanding the platform's content library, enhancing the user experience, and driving subscriber acquisition and retention. His strategic vision and data-driven approach have been instrumental in positioning Sony LIV as a leading OTT player in the Indian market.

Conclusion
Aman Srivastava's extensive experience, strategic mindset, and industry expertise make him a valuable asset to Sony Pictures Networks India. In his current role, he continues to drive the digital transformation and growth of Sony LIV, positioning the platform for long-term success in the rapidly evolving media landscape.