Amanda Bailey

Vice President, Customer Marketing & Loyalty

Professional Overview

Amanda Bailey is a seasoned marketing and loyalty expert, currently serving as the Vice President of Customer Marketing & Loyalty at Lowe's Companies, Inc. With over a decade of experience in the retail and hospitality industries, she has developed a comprehensive understanding of driving customer engagement, building brand loyalty, and leveraging data-driven strategies to optimize marketing initiatives.

Experience Summary

Current Role

As the Vice President of Customer Marketing & Loyalty at Lowe's, Amanda is responsible for leading the company's customer-centric marketing efforts, including the management and enhancement of the Lowe's loyalty program. In this role, she oversees the development and implementation of targeted marketing campaigns, loyalty program initiatives, and customer experience optimization strategies to drive brand affinity, increase customer lifetime value, and support Lowe's overall business objectives.

Career Progression

Prior to her current role, Amanda held several notable positions, including Founding Member at Chief, Vice President of CRM & Loyalty Marketing at Tory Burch, and Vice President of Global Customer Strategy & Engagement at Hilton. Throughout her career, she has demonstrated a strong track record of success in developing and executing innovative customer engagement initiatives, leading cross-functional teams, and driving measurable business impact.

Academic Background

Amanda holds a Bachelor's degree in Marketing from the Robert H. Smith School of Business at the University of Maryland, where she was also a member of the school's alumni board.

Areas of Expertise

• Customer loyalty program management and optimization

• Omnichannel marketing strategy and execution

• Data-driven decision-making and analytics

• Strategic partnership development and management

• Cross-functional team leadership and collaboration

Professional Impact

During her time at Hilton, Amanda played a key role in the successful relaunch of the Hilton Honors loyalty program, which resulted in a 15% increase in member enrollment and a 20% uplift in program revenue. Additionally, she spearheaded the implementation of a personalized customer engagement platform, driving a 12% improvement in customer satisfaction scores.

Conclusion

With her extensive experience, strategic mindset, and proven track record of driving customer-centric initiatives, Amanda Bailey is poised to make a significant impact in her current role at Lowe's. Her expertise in leveraging data and technology to enhance customer loyalty and marketing effectiveness will be invaluable as Lowe's continues to focus on delivering exceptional customer experiences and driving sustainable growth.