LinkedIn: [amandabaldwin96](http://www.linkedin.com/in/amandabaldwin96)
Professional Overview
Current Position
Amanda Baldwin currently holds the role of Ecommerce Manager at ALOHA Collection, based in the Cardiff-by-the-Sea/Encinitas area of California. There are references to her role as both Ecommerce Manager and Ecommerce Coordinator at ALOHA Collection, indicating involvement in both strategic and operational aspects of the company’s online business initiatives.
Core Competencies and Focus
Amanda is recognized for her expertise in:
- Digital Innovation: Driving the adoption and integration of new technologies to enhance the e-commerce experience.
- Customer-Centric Strategy: Designing and executing initiatives that focus on improving customer satisfaction and retention.
- Growth-Oriented Leadership: Leading projects that result in measurable increases in online sales and brand engagement.
Her stated passion and professional activities are aligned with fueling company growth through thoughtful online strategies and continuous e-commerce optimization.
Company Profile: ALOHA Collection
Brand Position
ALOHA Collection specializes in lightweight, stylish, and water-resistant bags and accessories for a wide demographic, targeting travel, leisure, and active lifestyles. The brand emphasizes versatility (beach, travel, errands) and leverages its Hawaiian-inspired heritage (“From beach days to baggage claim—ALOHA has you covered”).
Business Operations
- E-Commerce Focus: The company's digital sales channels are central to its business strategy, with a strong emphasis on direct-to-consumer transactions via its website.
- Recent Campaigns: Promotions such as the "Lucky 11 Collection" and offers like 30% off on orders $300+ indicate active campaign management and a focus on increasing average order value.
- Omnichannel Engagement: ALOHA Collection has visible partnerships and B2B initiatives, including corporate gifting and wholesale, suggesting potential for cross-channel collaboration.
- Brand Values: The brand highlights philanthropic initiatives (e.g., "5% Giveback"), environmental consciousness (e.g., "Mālama ʻĀina" reference to sustainable practices), and community engagement through events and a rewards program.
Team Dynamics
Amanda collaborates with roles including Events & Strategic Partnerships Manager, Sales representatives, and other ecommerce-focused staff, indicating a cross-functional leadership style in digital and business development efforts.
Geographic and Educational Background
- Location: Cardiff-by-the-Sea/Encinitas, California
- Education: California State University San Marcos
Amanda’s location and university background provide her with a strong connection to the Southern California business landscape, a region known for e-commerce, startups, and lifestyle brands.
Actionable Insights
- Amanda’s decision-making authority in e-commerce operations positions her as a primary stakeholder for digital solutions, logistics, online retail partnerships, and customer experience enhancements.
- Key drivers for engagement may include technological upgrades in online sales platforms, digital marketing innovation, customer journey optimization, and scalability of operations for promotional campaigns.
- Amanda’s track record suggests an openness to partnerships and innovations that align with the company’s lifestyle branding and customer-focused philosophy.
This report is based exclusively on verified data regarding Amanda Baldwin’s professional role, responsibilities and impact within ALOHA Collection. All information is current as per the public digital and business sources cited above.
