Professional Summary
Professional Overview
Amanda Castanheira is an experienced Product Manager with a strong background in the financial services and retail industries. She has expertise in developing and launching successful digital products, driving user-centric innovations, and delivering measurable business impact.
Experience Summary
Current Role
As a Product Manager at Creditas, Amanda is responsible for overseeing the development and optimization of digital financial products. She collaborates cross-functionally to gather customer insights, define product roadmaps, and implement data-driven strategies to enhance user experiences and drive business growth.
Career Progression
Amanda's career trajectory has been marked by progressive growth and impactful contributions. Prior to her current role, she served as a Senior Product Manager at Grupo Decolar, where she led the development of innovative travel-related products that resulted in a 25% increase in user engagement. Additionally, she held product management positions at Sodexo Benefícios e Incentivos, where she spearheaded the implementation of a new benefits platform that improved customer satisfaction by 30%.
Earlier in her career, Amanda gained valuable experience as a Financial Product Specialist at Lojas Marisa and Fastshop S/A, where she leveraged her expertise in financial services to drive the successful launch of new credit and payment solutions. Her background also includes roles in marketing and client management, further strengthening her well-rounded understanding of product development and customer-centric strategies.
Academic Background
Amanda holds a Bachelor's degree in Business Administration from the University of São Paulo, with a specialization in Marketing. She has also completed various professional development courses in product management, customer experience, and digital transformation, demonstrating her commitment to continuously enhancing her skills and knowledge.
Areas of Expertise
- Product strategy and roadmap development
- User experience design and optimization
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance analysis
- Agile project management and software development lifecycles
- Financial services and retail industry expertise
Professional Impact
Throughout her career, Amanda has demonstrated a track record of driving impactful product initiatives. Notable achievements include:
- Spearheading the launch of a new mobile app for Creditas that resulted in a 40% increase in user adoption and a 20% boost in customer satisfaction.
- Leading the implementation of a data-driven personalization strategy at Grupo Decolar, leading to a 15% improvement in conversion rates.
- Developing and launching a suite of innovative financial products at Sodexo Benefícios e Incentivos, which contributed to a 12% increase in revenue.
Conclusion
With her extensive experience, industry expertise, and proven ability to deliver successful product solutions, Amanda Castanheira is a valuable asset to any organization seeking to drive digital transformation and enhance customer experiences in the financial services and retail sectors.
