Amanda Cole

Chief Marketing Officer

Professional Overview
Amanda Cole is a seasoned marketing executive with over 15 years of experience driving growth and innovation across the technology industry. As the Chief Marketing Officer at Bloomreach, she leads a global team responsible for crafting and executing the company's marketing strategy, brand positioning, and demand generation initiatives. With a keen focus on customer-centricity and digital transformation, Amanda has a proven track record of helping organizations leverage data, automation, and personalization to deliver exceptional customer experiences.

Experience Summary

Current Role
As the Chief Marketing Officer at Bloomreach, Amanda is responsible for leading the company's global marketing efforts, including brand strategy, digital marketing, content creation, and demand generation. Under her leadership, Bloomreach has significantly expanded its market share and established itself as a leading player in the e-commerce and digital experience software space. Amanda has also been an active member of the MACH Alliance, a non-profit industry group promoting modular, API-first, cloud-native, and headless technologies, further solidifying Bloomreach's position as a thought leader in the industry.

Career Progression
Prior to her current role, Amanda served as the SVP of Global Marketing at Bloomreach, where she was instrumental in the company's acquisition of Exponea, a leading customer data and experience platform. Before that, she held various leadership positions, including Vice President of Demand Generation at Blueshift, Vice President of Marketing for the Americas and Global Programs at Basware, and Vice President of Marketing at Pageflex. Throughout her career, Amanda has demonstrated a keen ability to drive growth, optimize marketing operations, and build high-performing teams.

Academic Background
Amanda holds a Bachelor of Arts degree in Marketing from the University of Tennessee, where she graduated with honors.

Areas of Expertise

• Digital marketing and demand generation

• Brand strategy and positioning

• Customer experience optimization

• Marketing technology and automation

• Team building and leadership

• Strategic planning and execution

Professional Impact
Under Amanda's leadership, Bloomreach has experienced significant growth, with the company's revenue and customer base expanding by over 50% in the past two years. She has been instrumental in driving the company's strategic initiatives, including the launch of new product offerings, the integration of Exponea, and the expansion into new geographic markets. Amanda is a frequent speaker at industry events and a thought leader in the fields of e-commerce, digital experience, and marketing technology.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Amanda Cole is a valuable asset to Bloomreach and the broader technology community. As the Chief Marketing Officer, she continues to drive innovation, foster customer-centric solutions, and position the company as a market leader in the digital experience space.