Amanda Cross

Director of Product Design

Professional Overview
Amanda Cross is an accomplished Director of Product Design with over a decade of experience in the fashion and retail industries. She specializes in leading cross-functional teams to develop innovative and market-leading product lines, with a strong focus on design, trend forecasting, and driving business growth.

Experience Summary

Current Role
As the Director of Product Design at Ricardo Beverly Hills, Amanda is responsible for overseeing the brand's entire product design strategy and execution. She leads a team of designers in creating visually stunning and functionally superior handbags, luggage, and travel accessories that cater to the evolving needs of modern consumers. Under her leadership, the brand has seen a significant increase in market share and critical acclaim for its design-forward collections.

Career Progression
Prior to her current role, Amanda held various design and management positions at prominent brands such as Eddie Bauer, White House Black Market, and Chico's FAS Inc. She has a proven track record of driving innovation, streamlining design processes, and collaborating with cross-functional teams to deliver commercially successful products. Her diverse background and hands-on experience in both design and product development have made her a valuable asset in her current role.

Academic Background
Amanda holds a Bachelor of Fine Arts in Fashion Design from the Columbus College of Art & Design, where she graduated with distinction. Her academic achievements, combined with her practical experience, have provided her with a well-rounded understanding of the fashion and retail industries.

Areas of Expertise

• Product design and development

• Trend forecasting and market analysis

• Cross-functional team leadership

• Design process optimization

• Brand strategy and positioning

• Sustainable and ethical design practices

Professional Impact
During her tenure at Ricardo Beverly Hills, Amanda has led the development of several award-winning product lines that have significantly contributed to the brand's growth and recognition. She has been instrumental in implementing sustainable design practices, resulting in a more environmentally conscious product portfolio. Additionally, Amanda's expertise in trend analysis and consumer insights has enabled the brand to stay ahead of market trends and deliver products that resonate with its target audience.

Conclusion
With her exceptional design skills, strategic mindset, and strong leadership abilities, Amanda Cross is poised to continue driving innovation and success in the product design industry. Her commitment to creating outstanding products that meet the evolving needs of consumers, combined with her passion for sustainable and ethical design practices, make her a valuable asset to any organization.