Amanda Dennis

Vice President, Digital Marketing

Professional Overview
Amanda Dennis is an accomplished digital marketing executive with over 15 years of experience driving innovative marketing strategies and delivering measurable business impact. As the Vice President of Digital Marketing at AMC Theatres, she leads a team of talented professionals in developing and executing omnichannel digital campaigns that engage audiences, build brand loyalty, and drive revenue growth.

Experience Summary

Current Role
As the Vice President of Digital Marketing at AMC Theatres, Amanda is responsible for overseeing the company's digital marketing initiatives, including website optimization, social media management, email marketing, and online advertising. She has played a pivotal role in transforming the organization's digital presence, resulting in increased customer engagement, improved conversion rates, and enhanced brand awareness. Under her leadership, the digital marketing team has implemented cutting-edge technologies and data-driven strategies to deliver personalized and compelling experiences for AMC's diverse customer base.

Career Progression
Prior to her current role, Amanda has held several senior-level marketing positions, including Senior Ebusiness Marketing Manager at Hallmark Cards, Account Supervisor at VML, Senior Account Manager at Kuhn & Wittenborn Advertising, and Account Executive at Barkley. Throughout her career, she has demonstrated a proven track record of driving innovative marketing campaigns, optimizing digital channels, and achieving measurable business results.

Academic Background
Amanda holds a Bachelor of Science in Marketing from the University of Missouri, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel campaign management

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and influencer engagement

• Email marketing and marketing automation

• Web analytics and data-driven decision-making

• Cross-functional collaboration and team leadership

Professional Impact

• Implemented a customer-centric digital transformation strategy that increased website traffic by 25% and drove a 15% uplift in online ticket sales for AMC Theatres.

• Spearheaded the development and launch of a new mobile app, resulting in a 30% increase in mobile bookings and enhanced customer engagement.

• Developed and executed highly targeted email marketing campaigns that generated a 20% increase in subscriber retention and a 12% boost in revenue per customer.

• Recognized as a thought leader in the industry, frequently speaking at digital marketing conferences and contributing to industry publications.

Conclusion
Amanda Dennis is a seasoned digital marketing executive with a proven track record of driving strategic, data-driven initiatives that deliver tangible business results. Her extensive experience, innovative mindset, and collaborative leadership style make her a valuable asset to any organization seeking to optimize its digital marketing efforts and achieve sustained growth.