Professional Summary

Professional Overview

Amanda Drury is an experienced Product Owner for Commercial Analytics and Marketing Science at Nestlé, where she leverages her expertise in strategic analytics, marketing insights, and financial management to drive impactful business decisions. With a strong background in the consumer packaged goods (CPG) industry, Amanda specializes in utilizing data-driven approaches to optimize commercial strategies and enhance marketing effectiveness.

Experience Summary

Current Role

As the Expert Product Owner for Commercial Analytics and Marketing Science at Nestlé, Amanda is responsible for spearheading the development and implementation of advanced analytical solutions to support the company's commercial and marketing initiatives. In this role, she collaborates cross-functionally to identify strategic opportunities, design innovative analytics-based tools, and translate data-driven insights into actionable business recommendations.

Career Progression

Prior to her current role, Amanda held various analytical and leadership positions within the CPG industry. She served as a Senior Manager for Marketing Analytics North America at Bel, where she led strategic insights initiatives to inform brand strategy and marketing campaigns. Additionally, Amanda has experience as a Consultant for the Strategic Analytics Commercial Team at IRI, as well as an Analyst for the Insights and Delivery team at SymphonyIRI Group. Her versatile background also includes a stint as the Director of Finance at SymphonyIRI Group, demonstrating her ability to bridge the gap between data, finance, and business strategy.

Academic Background

Amanda holds a Bachelor's degree in Finance from a prestigious university, where she graduated with honors. Her academic background provides a strong foundation in quantitative analysis, financial management, and strategic decision-making.

Areas of Expertise

• Commercial analytics and marketing science

• Data-driven decision making

• Strategic insights and brand strategy

• Financial management and reporting

• Cross-functional collaboration and stakeholder management

• Agile product development and project management

Professional Impact

Throughout her career, Amanda has made significant contributions to the success of her employers. She has spearheaded the development of innovative analytical tools and dashboards that have empowered her teams to make more informed, data-driven decisions. Her ability to translate complex data into actionable insights has driven measurable improvements in marketing campaign performance, brand positioning, and overall commercial effectiveness.

Conclusion

With her extensive experience in the CPG industry, exceptional analytical skills, and strategic mindset, Amanda Drury is poised to continue making a meaningful impact as the Expert Product Owner for Commercial Analytics and Marketing Science at Nestlé. Her proven track record of driving data-driven business transformations positions her as a valuable asset in today's rapidly evolving consumer landscape.