Professional Summary
Professional Overview
Amanda Groher is an experienced Ecommerce Marketing Manager with a strong track record of driving growth and innovation in the wine and spirits industry. With a diverse background in digital marketing, brand strategy, and omnichannel customer engagement, she excels at leveraging data-driven insights to create impactful marketing campaigns that resonate with target audiences.
Experience Summary
Current Role
As the Ecommerce Marketing Manager at Constellation Brands, Amanda is responsible for developing and implementing comprehensive digital marketing strategies to support the company's growing ecommerce presence. She collaborates cross-functionally to optimize the customer experience, drive online sales, and strengthen brand loyalty across Constellation's portfolio of premier wine and spirits brands.
Career Progression
Prior to her current role, Amanda held various marketing positions at Global Brands Group and Camuto Group, where she honed her expertise in consumer insights, market analysis, and campaign execution. As a Senior Marketing Manager at Global Brands Group, she led the successful launch of several DTC initiatives that resulted in significant revenue growth and improved customer engagement.
Academic Background
Amanda holds a Bachelor of Science in Marketing and Spanish from Fairfield University, as well as a Master of Business Administration (MBA) from the University of Connecticut School of Business.
Areas of Expertise
- Ecommerce marketing and digital strategy
- Omnichannel customer experience optimization
- Data-driven campaign planning and performance analysis
- Brand positioning and portfolio management
- Cross-functional collaboration and stakeholder management
Professional Impact
During her tenure at Constellation Brands, Amanda has spearheaded the development of innovative ecommerce campaigns that have driven record-breaking online sales and enhanced brand loyalty. Her ability to translate complex data into actionable insights has proven instrumental in the company's digital transformation efforts, positioning Constellation as a leader in the rapidly evolving wine and spirits ecommerce landscape.
Conclusion
With her comprehensive marketing expertise, strategic mindset, and proven track record of success, Amanda Groher is poised to continue driving impactful growth and digital innovation within the wine and spirits industry. Her passion for leveraging data-driven insights to deliver exceptional customer experiences makes her a valuable asset to any organization seeking to thrive in the dynamic ecommerce marketplace.
