Professional Summary

Professional Overview

Amanda Holberg is a seasoned growth marketing expert with a proven track record of driving business growth and customer acquisition. As the Director of Growth Marketing at Outdoor Research, she leverages her extensive experience in integrated marketing, digital strategy, and data-driven decision-making to propel the company's expansion in the outdoor and adventure gear industry.

Experience Summary

Current Role

In her current role as Director of Growth Marketing at Outdoor Research, Amanda is responsible for developing and executing the company's growth marketing strategy. She oversees a team of marketing professionals to implement targeted campaigns across multiple channels, including digital, social media, and content marketing. Under her leadership, Outdoor Research has seen a significant increase in website traffic, e-commerce sales, and brand awareness.

Career Progression

Prior to joining Outdoor Research, Amanda held various leadership positions in the growth marketing and integrated marketing domains. As the Group Account Director at April Six, she managed a portfolio of clients in the technology and software industries, delivering successful integrated marketing campaigns that drove measurable results. Before that, she served as the Director of Growth Marketing at Clare, a direct-to-consumer home decor brand, where she spearheaded the company's digital marketing initiatives and optimization strategies.

Earlier in her career, Amanda held roles at Bamboo and Rational, where she honed her skills in data analysis, campaign management, and marketing automation. She also gained valuable experience in the retail industry, working at Anthropologie and Margaret O'Leary, Inc., where she developed a deep understanding of customer behavior and the importance of seamless omnichannel experiences.

Academic Background

Amanda holds a Bachelor of Arts degree in Art History from Whitman College, where she also completed an internship at the Sheehan Art Gallery, gaining hands-on experience in collections management and curation.

Areas of Expertise

• Integrated marketing strategy and campaign execution

• Digital marketing, including search engine optimization (SEO), social media, and email marketing

• Data-driven decision-making and performance analysis

• Omnichannel customer experience optimization

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Amanda has consistently demonstrated her ability to drive measurable growth for the brands she has worked with. At Clare, she spearheaded a comprehensive digital marketing strategy that resulted in a 25% increase in e-commerce sales within the first year. At Bamboo, she implemented a marketing automation platform that streamlined lead generation and conversion processes, leading to a 30% improvement in marketing qualified leads.

Conclusion

With her extensive experience in growth marketing, data-driven decision-making, and team leadership, Amanda Holberg is well-positioned to continue driving meaningful results for Outdoor Research. Her deep understanding of the outdoor and adventure gear industry, coupled with her proven ability to develop and execute successful marketing strategies, make her a valuable asset to the company as it navigates the dynamic and competitive market.