Professional Summary
Professional Overview
Amanda Knutson is an experienced Product Marketing Manager with a diverse background in the tech and sports industries. She specializes in developing and executing go-to-market strategies, driving product adoption, and fostering strong customer relationships.
Experience Summary
Current Role
Amanda currently serves as the Product Marketing Manager at Vultr, a leading cloud infrastructure provider. In this role, she is responsible for creating and implementing effective product marketing campaigns, driving product adoption, and delivering measurable business impact.
Career Progression
Prior to her current position, Amanda held several product marketing and marketing management roles, including positions at Vultr, Funtivity, Specialized Bicycle Components, Zwift, and LEOMO, Inc. Throughout her career, she has demonstrated a proven track record of success in launching new products, increasing brand awareness, and driving revenue growth.
Academic Background
Amanda holds a Bachelor's degree in Art from Coe College, where she specialized in ceramics and developed a passion for creative problem-solving.
Areas of Expertise
- Product marketing strategy and execution
- Go-to-market planning and implementation
- Content creation and digital marketing
- Customer segmentation and targeting
- Market research and competitive analysis
- Event management and community engagement
Professional Impact
During her tenure at Vultr, Amanda has played a pivotal role in the successful launch of several new cloud infrastructure offerings, resulting in a 25% increase in product adoption within the first year. She has also spearheaded strategic partnerships and developed impactful marketing campaigns that have enhanced the company's brand awareness and reputation within the industry.
Conclusion
With her proven expertise in product marketing, Amanda is poised to continue driving innovation and growth within the tech industry. Her ability to translate complex technical concepts into compelling, customer-centric messaging, coupled with her passion for delivering exceptional user experiences, make her a valuable asset to any organization.
