Professional Summary
Professional Overview
Amanda L. is a seasoned marketing and product strategy professional with extensive experience in the digital and telecommunications industries. As the Director of Digital - Product and Marketing at Enthusiast Gaming, she is responsible for driving the company's digital transformation and shaping its marketing initiatives to engage passionate gaming communities.
Experience Summary
Current Role
In her current role as Director of Digital - Product and Marketing at Enthusiast Gaming (TSX: EGLX, OTC:ENGMF), Amanda is responsible for leading the development and execution of the company's digital product roadmap and overseeing its integrated marketing strategies. She works closely with cross-functional teams to enhance the user experience, optimize digital assets, and drive subscriber growth and retention for Enthusiast Gaming's portfolio of gaming-focused media and entertainment properties.
Career Progression
Prior to her current position, Amanda held various leadership roles at Rogers Communications, where she honed her expertise in subscription marketing, demand and capacity planning, and sales performance analysis. She also gained experience in the consumer packaged goods industry, serving in production and supply chain roles at Maple Leaf Foods Inc.
Throughout her career, Amanda has demonstrated a strong track record of driving strategic initiatives, implementing process improvements, and delivering measurable results. Her ability to bridge the gap between data-driven insights and impactful marketing campaigns has been a key asset in her career progression.
Academic Background
Amanda holds a Bachelor of Arts degree from the University of Waterloo, where she specialized in Economics and Business Administration.
Areas of Expertise
- Digital product management and strategy
- Integrated marketing campaign development and execution
- Data-driven decision making and performance analysis
- Subscription marketing and customer retention
- Cross-functional collaboration and project management
- Process optimization and continuous improvement
Professional Impact
During her tenure at Enthusiast Gaming, Amanda has played a pivotal role in expanding the company's digital footprint and enhancing the user experience across its portfolio of gaming-focused platforms. She has spearheaded the launch of several successful digital products, implemented data-driven marketing strategies, and driven subscriber growth and engagement.
Conclusion
With a versatile background in digital product management, marketing, and data analysis, Amanda is a valuable asset to Enthusiast Gaming. Her strategic vision, analytical mindset, and proven ability to drive results make her well-positioned to continue her career trajectory and contribute to the company's ongoing success in the dynamic gaming and digital media landscape.
